{"id":3185,"date":"2017-06-15T07:00:41","date_gmt":"2017-06-15T11:00:41","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3185"},"modified":"2018-12-21T10:42:24","modified_gmt":"2018-12-21T15:42:24","slug":"the-benefits-of-using-and-creating-a-press-release-plan","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-benefits-of-using-and-creating-a-press-release-plan","title":{"rendered":"The Benefits of Using and Creating a Press Release Plan"},"content":{"rendered":"<p>Sometimes you can wing your content. You can whip up a quick social media post or repurpose a blog post to make it fresh and up to date. The same really isn\u2019t true for your press and public relations content.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p>You can\u2019t reuse or repurpose a press release. You don\u2019t want to send the same pitch or story idea to a media representative. The content and the idea must be original and unique. Therefore, to be successful, you have to do some advanced planning.<\/p>\n<p>A press release plan can help you not only stay on track to consistently create unique and original story ideas, it can help you leverage key opportunities. A press release plan is exactly what it sounds like. It is an annual plan that includes:<\/p>\n<ul>\n<li>When you\u2019re going to issue a press release.<\/li>\n<li>What the press release goal is \u2013 for example, promote a new product or service, drive traffic to an opt-in page, build inbound links, and so on.<\/li>\n<li>Supplementary content for the press release \u2013 for example, videos or reports that you link to in the release.<\/li>\n<li>Supporting content to build up to the press release announcement and to follow it up \u2013 for example, if you\u2019re promoting a product launch you might publish content relevant to problems that the product solves and then follow it up with content on tips to make the most of the product. The content should be in line with your press release news as well as the goals for your release.<\/li>\n<li>Things like links, keywords, images, social media tags.<\/li>\n<li>Key media representatives \u2013 plan who you\u2019re going to pitch to and the date you\u2019re pitching to them to stay on track with content creation and publication.<\/li>\n<\/ul>\n<p><strong>The Benefits of Using a Press Release Plan<\/strong><\/p>\n<p>By looking at the features and information you include in your press release plan, you may already see the benefits. They\u2019re rather apparent. A press release plan:<\/p>\n<ul>\n<li>Ensures everything is completed in a timely basis<\/li>\n<li>Aligns your content marketing efforts with your press release efforts<\/li>\n<li>Supports you to achieve press release marketing goals<\/li>\n<li>Ensures you don\u2019t miss any opportunities like keywords and links<\/li>\n<li>Integrates media outreach and pitching into your timeline<\/li>\n<li>Creates a timeline for you, so you don\u2019t miss out on any opportunities<\/li>\n<li>Supports you to get the most return on your investment<\/li>\n<li>Identifies press release opportunities<\/li>\n<\/ul>\n<p>It also helps you take advantage of press release opportunities as they arise. Sometimes the opportunity for a press release reveals itself. If you already have a plan and systems in place, it doesn\u2019t take much additional effort to quickly create a press release.<\/p>\n<p>You can create your own press release planning system with a project management tool, a content management tool, or a simple spreadsheet. The system you create and the technology you use isn\u2019t as important as actually creating, and using, your press release plan. Start today; you\u2019ll be amazed at how effective and efficient your press release marketing becomes when you have a plan.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:[null,0],&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes you can wing your content. You can whip up a quick social media post or repurpose a blog post &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[662,88],"class_list":["post-3185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-amplify-your-press-release","tag-benefits-of-online-press-release-distribution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Benefits of Using and Creating a Press Release Plan | Newswire<\/title>\n<meta name=\"description\" content=\"Sometimes you can wing your content. You can whip up a quick social media post or repurpose a blog post to make it fresh and up to date. The same really\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/the-benefits-of-using-and-creating-a-press-release-plan\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Using and Creating a Press Release Plan\" \/>\n<meta property=\"og:description\" content=\"Sometimes you can wing your content. You can whip up a quick social media post or repurpose a blog post to make it fresh and up to date. 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