{"id":3171,"date":"2017-06-09T09:24:52","date_gmt":"2017-06-09T13:24:52","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3171"},"modified":"2018-12-21T10:42:25","modified_gmt":"2018-12-21T15:42:25","slug":"how-to-write-pitch-email-subject-lines-and-get-the-medias-attention","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-pitch-email-subject-lines-and-get-the-medias-attention","title":{"rendered":"How to Write Pitch Email Subject Lines and Get the Media\u2019s Attention"},"content":{"rendered":"

When you\u2019re pitching to a media representative, everything counts. Your news has to be relevant to their audience and of interest to them. And your pitch has to not only pique their interest but also sell them on your story. You\u2019re competing, potentially, with dozens of other pitches (or more) as well. Every word counts, including your subject line. In fact, your subject line may be the most important element of your pitch email because if it doesn\u2019t grab attention, your email may not get read.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Here are a handful of tips, best practices, and tactics to write pitch email subject lines that get the media\u2019s attention.<\/p>\n

    \n
  1. Personalize the Subject Line<\/strong> \u2013 Researching the media representative before you pitch is imperative. You have to understand their audience, their publication, and why they\u2019d be interested in your story. Carry your research into your subject line and personalize it. Be very specific as to why they would be interested in what you are pitching.<\/li>\n
  2. If You Have a Connection, Mention It<\/strong> \u2013 If you have any relationship or connection with the reporter, mention it in the subject line. Let them know if you\u2019ve worked together in the past or if you both know a particular person. It lends to your credibility and it will motivate most media representatives to open the email.<\/li>\n
  3. Is it An Exclusive?<\/strong> \u2013 If you\u2019re only pitching to one media representative, offer them an exclusive and mention that in the subject line. Journalists prefer to be the only one covering a story and may be more likely to open an email that promises an exclusive. However, if you do offer an exclusive, make sure to honor that commitment. Don\u2019t send the story idea to other journalists if you\u2019ve already promised it to someone.<\/li>\n
  4. Original and raw data?<\/strong> \u2013 If you\u2019ve conducted research or are releasing a study, mention that in the subject line. Again, it adds to your credibility and for a journalist, raw data is a positive thing. It\u2019s something they can run a story on and it gives them the data and information that they need.<\/li>\n
  5. Keep It Simple<\/strong> \u2013 Brevity is key here. You don\u2019t want to write a paragraph. Keep it as short and simple as possible. Include keywords, if relevant, but don\u2019t make it a sales pitch. Facts are key here. Yes, you want to convince the journalist to cover your story, but you\u2019re not \u201cSelling\u201d them. Leave the sales copy headlines for marketing materials and keep your email pitch headline on the straight and narrow.<\/li>\n<\/ol>\n

    Practice writing subject lines and track your results. Depending on your industry and the media representatives that you\u2019re pitching to, you may do best with certain headline style or format. Tracking your results and following up on them is an important part of the process. Keep these five tips and best practices in mind when writing your next pitch email.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    When you\u2019re pitching to a media representative, everything counts. Your news has to be relevant to their audience and of …<\/p>\n","protected":false},"author":3,"featured_media":3172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[678,367,146],"class_list":["post-3171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-better-press-release-tips","tag-effective-press-release-writing","tag-press-release-writing-tips"],"acf":[],"yoast_head":"\nHow to Write Pitch Email Subject Lines and Get the Media\u2019s Attention | Newswire<\/title>\n<meta name=\"description\" content=\"When you\u2019re pitching to a media representative, everything counts. Your news has to be relevant to their audience and of interest to them. 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