{"id":3103,"date":"2017-05-21T15:56:04","date_gmt":"2017-05-21T19:56:04","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3103"},"modified":"2018-12-21T10:42:25","modified_gmt":"2018-12-21T15:42:25","slug":"the-rise-of-influencer-marketing-in-fashion","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-rise-of-influencer-marketing-in-fashion","title":{"rendered":"The Rise of Influencer Marketing in Fashion"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It seems like everyone who is anyone uses social media nowadays. In case you haven\u2019t heard, Instagram broke 600 million users recently. The increase in social media usage by kids and adults alike has also led to a significant increase in the prevalence of influencer marketing. According to a recent survey conducted by <\/span><a href=\"http:\/\/www.acorninfluence.com\/blog\/10-influencer-marketing-statistics\/\"><i><span style=\"font-weight: 400;\">acorninfluence.com<\/span><\/i><\/a><span style=\"font-weight: 400;\"> 84% of marketers have intentions to engage in an influencer campaign during 2017. Influencer marketing is especially popular among those in the fashion world. According to <\/span><a href=\"https:\/\/econsultancy.com\/blog\/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands\/\"><span style=\"font-weight: 400;\">eConsultancy,<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0over 60% of fashion brands having intentions to participate in at least one influencer campaign this year, and 21% planning to do so in the future. Something interesting about influencer marketing is how brands have managed to grow themselves based off of just a single product being worn by a single influencer.<\/span><\/p>\n<p><a href=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/05\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F2444772FAP_16274180813385.jpg\"><img decoding=\"async\" class=\"wp-image-3105 aligncenter\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/05\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F2444772FAP_16274180813385-300x169.jpg\" alt=\"https-blueprint-api-production.s3.amazonaws.comuploadscardimage244477AP_16274180813385\" width=\"760\" height=\"428\" \/><\/a><span style=\"font-weight: 400;\">Fashion-nova, a website-based brand with few storefronts has become vastly popular after having their products promoted on the Instagram of reality TV star and one of the most followed individuals on Instagram, Kylie Jenner. All she did was wear a pair of jeans from the company, and make it known where she bought the jeans. Is this whole influencer marketing thing ACTUALLY effective? Well, <\/span><a href=\"https:\/\/www.fashionnova.com\"><span style=\"font-weight: 400;\">Fashionnova<\/span><\/a><span style=\"font-weight: 400;\"> does have over 7.7 million Instagram followers, so probably. A slightly different version of taking advantage of influencer marketing can be seen in tactics employed by Pretty Little Thing, another website-heavy brand. Instead of using celebrities to advertise their products, they observe what products celebrities are wearing, and then come up with a similar product. They then gain customers because they have provided a more affordable version of what a customer\u2019s favorite celebrity is wearing.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems like everyone who is anyone uses social media nowadays. In case you haven\u2019t heard, Instagram broke 600 million &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3103","post","type-post","status-publish","format-standard","hentry","category-outreach"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Influencer Marketing in Fashion | Newswire<\/title>\n<meta name=\"description\" content=\"It seems like everyone who is anyone uses social media nowadays. In case you haven\u2019t heard, Instagram broke 600 million users recently. The increase in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/the-rise-of-influencer-marketing-in-fashion\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Influencer Marketing in Fashion\" \/>\n<meta property=\"og:description\" content=\"It seems like everyone who is anyone uses social media nowadays. In case you haven\u2019t heard, Instagram broke 600 million users recently. The increase in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/the-rise-of-influencer-marketing-in-fashion\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-21T19:56:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/05\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F2444772FAP_16274180813385-300x169.jpg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-rise-of-influencer-marketing-in-fashion\",\"url\":\"https:\/\/www.newswire.com\/blog\/the-rise-of-influencer-marketing-in-fashion\",\"name\":\"The Rise of Influencer Marketing in Fashion | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-rise-of-influencer-marketing-in-fashion#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-rise-of-influencer-marketing-in-fashion#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/05\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F2444772FAP_16274180813385-300x169.jpg\",\"datePublished\":\"2017-05-21T19:56:04+00:00\",\"dateModified\":\"2018-12-21T15:42:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"It seems like everyone who is anyone uses social media nowadays. 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