{"id":3099,"date":"2017-05-19T10:21:44","date_gmt":"2017-05-19T14:21:44","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3099"},"modified":"2018-12-21T10:42:25","modified_gmt":"2018-12-21T15:42:25","slug":"optimized-press-releases-fact-and-fiction-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/optimized-press-releases-fact-and-fiction-2","title":{"rendered":"Optimized Press Releases \u2013 Fact and Fiction"},"content":{"rendered":"<p>There seems to still be a lot of confusion about search engine optimization and press releases. Do they help your SEO or do they hurt it? Can you actually optimize a press release for search engines or is it a waste of time? And what about social search? Let\u2019s take a look at some answers.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>Fiction<\/strong> \u2013 There\u2019s no point worrying about SEO with your press release because search engines don\u2019t index them.<\/p>\n<p><strong>Fact<\/strong> \u2013 While it\u2019s true that search engines do not index press releases, they do still provide SEO benefits. These benefits include, but aren\u2019t limited to:<\/p>\n<ul>\n<li>Natural links from outside sources, aka backlinks<\/li>\n<li>Improved authority<\/li>\n<li>More site visibility<\/li>\n<li>Brand \/ Name recognition<\/li>\n<li>Referral traffic<\/li>\n<\/ul>\n<p><strong>Fiction<\/strong> \u2013 You should use keywords in your anchor text. Many times, you\u2019ll read that you should use keywords in your anchor text. Generally speaking, this can cause problems for you with Google. Don\u2019t get penalized.<\/p>\n<p><strong>Fact<\/strong> \u2013 When choosing anchor text for your links, use your company or brand name as anchor text or use more generic natural language anchor text, like \u201clearn more\u201d or \u201cclick here.\u201d<\/p>\n<p><strong>Fiction<\/strong> \u2013 Links in your press release don\u2019t impact your search ranking.<\/p>\n<p><strong>Fact<\/strong> \u2013 Too many links in your press release can harm your reputation and credibility with search engines. What you can do is reduce the number of links that you have in your press release. Keep only the necessary links \u2013 the ones that benefit your reader. And make those links \u201cno follow\u201d links. This tag tells search engines to ignore the links when they\u2019re evaluating your SEO authority.<\/p>\n<p><strong>Fiction<\/strong> \u2013 Don\u2019t use keywords in your press release because doing so harms your SEO authority.<\/p>\n<p><strong>Fact<\/strong> \u2013 Do use keywords in your press release. It doesn\u2019t impact your SEO authority and it makes your press release more valuable and searchable. You still want people to find and connect with your press release. Position keywords in your headline, subheadline, and naturally throughout the body of your release. Keywords in your headline tell any potential reader that the information in your release is relevant to them and what they are looking for.<\/p>\n<p><strong>Fiction<\/strong> \u2013 Old press releases on your website impact your SEO.<\/p>\n<p><strong>Fact<\/strong> \u2013 Archiving your press releases on your website can provide value to your website in a number of ways. They are content, and that helps with SEO. Additionally, and more importantly, any media representative who visits your site and media page will be able to access past press releases. This can help you get the media coverage you\u2019re looking for. To ensure that old press releases don\u2019t negatively impact your SEO ranking, disavow links in your old releases.<\/p>\n<p><strong>A Few More Facts:<\/strong><\/p>\n<p>Leverage social media press release features to improve search, traffic, and return on investment. Leverage images, which can be indexed on search engines, to improve social engagement. Use tags and other social search features.<\/p>\n<p>The truth is that press releases can still play a very real role in increasing your visibility, growing your brand and increasing your traffic. Pay attention to social search with your press releases and know that optimizing your releases is still an important tactic to embrace.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>There seems to still be a lot of confusion about search engine optimization and press releases. Do they help your &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,15],"tags":[532,40,709],"class_list":["post-3099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","category-seo","tag-how-to-optimize-your-press-release","tag-optimization-with-press-releases","tag-seo-optimized-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimized Press Releases \u2013 Fact and Fiction | Newswire<\/title>\n<meta name=\"description\" content=\"There seems to still be a lot of confusion about search engine optimization and press releases. Do they help your SEO or do they hurt it? 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