{"id":3097,"date":"2017-05-18T09:19:35","date_gmt":"2017-05-18T13:19:35","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3097"},"modified":"2018-12-21T10:42:25","modified_gmt":"2018-12-21T15:42:25","slug":"not-sure-when-to-distribute-your-crowdfunding-press-release-a-sample-timeline-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/not-sure-when-to-distribute-your-crowdfunding-press-release-a-sample-timeline-2","title":{"rendered":"Not Sure When to Distribute Your Crowdfunding Press Release? A Sample Timeline"},"content":{"rendered":"

When it comes to business and online marketing, timing matters. Timing is even more important when you\u2019re dealing with the media. They have deadlines and windows to work within. Aligning their deadlines with your launch can be a bit tricky. It gets even trickier with a crowdfunding campaign because there are nuances to your campaign that can impact whether the media will cover your story.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

The Uncertainty of Crowdfunding<\/strong><\/p>\n

The ideal time to distribute a press release for your crowdfunding campaign is a bit different than you might imagine. For many, the idea is that you distribute the press release to go out on your launch day. That way, the press release can generate attention and get you the funds you\u2019re looking for. That\u2019s one approach and it certainly can work to generate traffic and investors.<\/p>\n

Another approach is to gain some momentum for your crowdfunding campaign and then leverage the media and a press release to capitalize on that momentum. The theory is that journalists won\u2019t cover your campaign until it looks like it\u2019s going to go viral. Then they\u2019ll cover it. The problem with this approach is that you just don\u2019t know when you\u2019re going to hit that \u201cviral\u201d appeal or that ideal number of investors that make a journalist stand up and take notice.<\/p>\n

The Best of Both Worlds<\/strong><\/p>\n

One way to wipe away the uncertainty is to do both. Issue a press release for your launch and issue another one once your campaign has taken off. This way you\u2019re able to achieve both of your crowdfunding press release goals. You\u2019re generating awareness for your campaign and you\u2019re capitalizing on the momentum.<\/p>\n

A Possible Timeline<\/strong><\/p>\n

Three weeks before launch<\/strong> \u2013 Research a few target journalists to pitch to. These should be media representatives that write for your industry and cover new business.<\/p>\n

Two weeks before launch<\/strong> \u2013 Write your pitch, with each message personalized to the person you\u2019re sending it to. Write your press release.<\/p>\n

One week before launch<\/strong> \u2013 Pitch. Send your email to your chosen journalists.<\/p>\n

Three days before launch<\/strong> \u2013 Follow up with journalists.<\/p>\n

Launch<\/strong> \u2013 Distribute your press release.<\/p>\n

Two weeks to a month into your launch<\/strong> \u2013 Write another press release. Remember to focus on how your crowdfunding campaign\/products offer value and interest.<\/p>\n

Distribute that second press release using a distribution service. You might also reach out to key media representatives and pitch a story to them.<\/p>\n

Depending on how long your crowdfunding campaign lasts, you might repeat this process a few times. Keep in mind that each press release you write and distribute needs to be not only unique, but also newsworthy. Why will people care about your campaign and your story?<\/p>\n

Crowdfunding campaigns can be greatly benefited with a bit of press and publicity. Timing does make a difference, but more importantly your story needs to be interesting, valuable, and appeal to your audience and the media. Focus on the quality of your press release and timing won\u2019t be as important.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

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