{"id":3092,"date":"2017-05-17T07:00:30","date_gmt":"2017-05-17T11:00:30","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3092"},"modified":"2018-12-21T10:42:25","modified_gmt":"2018-12-21T15:42:25","slug":"five-steps-for-writing-a-good-press-release-headline-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/five-steps-for-writing-a-good-press-release-headline-2","title":{"rendered":"Five Steps For Writing A Good Press Release Headline"},"content":{"rendered":"

There are many different approaches to writing a press release headline. Each writer is likely to have their own process. Some, for example, don\u2019t write the headline until the end. They write the headline after the entire press release has been written because then they know exactly what it\u2019s about. Others write the headline first and then follow up with the content, making sure that the content follows through on what the headline promises.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Either approach is fine, and it\u2019s more important to find a system that works for you. However, regardless of whether you\u2019re a before or after writer, the steps for writing the headline remain the same. There are a series of questions you\u2019ll need to ask to get from an idea to a good press release headline.<\/p>\n

Question #1 What\u2019s Your Press Release About?<\/strong><\/p>\n

In a nutshell, what is your press release about? Is it about a new product, an event, a new hire or some ground-breaking research? Write a quick sentence or two, or even a paragraph, that describes what your press release story is.<\/p>\n

Question #2 What Is the News?<\/strong><\/p>\n

Now, looking at your description, ask yourself what is newsworthy about your press release? Ideally, you already know, but there can be more than one news angle here. For example, if you\u2019re releasing new research on the healing powers of arnica gel, then the news might be that arnica heals wounds in half the time compared to wounds without arnica. Or the news might be that yours is the first research on arnica and wound healing. Consider writing down as many news angles as possible based on your description in question #1.<\/p>\n

Question #3 What Will They Care About?<\/strong><\/p>\n

Now, looking at your list, what \u201cnews\u201d will your audience care about? What impacts them? What changes their lives? What will they find interesting? If you find that you have more than one angle on your list that your audience will respond to, prioritize them. One will likely stand out above the others.<\/p>\n

Question #4 How Can I Make This More Succinct?<\/strong><\/p>\n

Now you have your rough headline. Let\u2019s say it\u2019s \u201cnew research proves arnica reduces wound healing time by half.\u201d The next step is to make the sentence as succinct as possible. Press release headlines aren\u2019t meant to be long-winded. They need to get to the point in as few words as possible.<\/p>\n

Question #5 How Can I Make This More Powerful and Compelling?<\/strong><\/p>\n

Once you\u2019ve cut out any unnecessary words, it\u2019s time to make sure you\u2019re using the right words \u2013 the most powerful words. You may bounce back and forth between question #4 & #5 a few times until you get a headline that clicks. \u201cGroundbreaking research shows arnica cuts wound healing time in half.\u201d<\/p>\n

Writing a good press release headline can take some time. Don\u2019t be reluctant to step away from the process. Sometimes time away from the project can give you a clearer perspective. Don\u2019t hurry though the headline writing process. It is the most important part of your press release.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

There are many different approaches to writing a press release headline. Each writer is likely to have their own process. …<\/p>\n","protected":false},"author":3,"featured_media":3093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[776,367,216],"class_list":["post-3092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-creating-an-effective-headline","tag-effective-press-release-writing","tag-press-reiease-writing"],"acf":[],"yoast_head":"\nFive Steps For Writing A Good Press Release Headline | Newswire<\/title>\n<meta name=\"description\" content=\"There are many different approaches to writing a press release headline. Each writer is likely to have their own process. 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