{"id":3060,"date":"2017-05-10T07:00:57","date_gmt":"2017-05-10T11:00:57","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3060"},"modified":"2018-12-21T10:42:25","modified_gmt":"2018-12-21T15:42:25","slug":"blogger-outreach-best-practices-3","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/blogger-outreach-best-practices-3","title":{"rendered":"Blogger Outreach Best Practices"},"content":{"rendered":"

As you\u2019re planning and creating your blogger outreach campaign, it\u2019s important to know that there are some best practices. These best practices mean that you won\u2019t expend extra energy, that you\u2019ll achieve your blogging outreach goals, and that you\u2019ll build on your brand reputation. They\u2019re simple and straightforward best practices that are easily integrated into your process.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

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  1. Organize Your List into Tiers<\/strong> \u2013 During the research and identification phase of your blogger outreach campaign, you\u2019re going to identify bloggers who are relevant to your niche and fit your pre-determined criteria. You\u2019ll look at things like social influence, traffic, comments and so on. Organize your list into tiers. This means you\u2019ll have a list of the top bloggers you want to connect with, down to bloggers that it would be nice to connect with. You might categorize them by audience size, influence, traffic or some other criteria, depending on your own blogging outreach goals.<\/li>\n
  2. Set Blogging Outreach Goals<\/strong> \u2013 So many businesses go into blogging outreach with a haphazard approach. They just want blogs to talk about them. This is a mistake because it means you\u2019ll miss out on the real power of blogging outreach. Your goals can range from building your list, increasing your traffic, or boosting sales \u2013 just to name a few. Set measurable goals and then measure them.<\/li>\n
  3. Leverage Ready Made Tools<\/strong> \u2013 There is an abundance of tools available to help you in the blogger outreach process. We\u2019re talking about tools that help you assess social influence, traffic, and relevancy. There are tools that help connect relevant bloggers and set up guest blog posts, and there are tools that connect you with bloggers looking to give quality product reviews. Use these resources during your research phase to help you identify the best bloggers for your list.<\/li>\n
  4. Be Authentic<\/strong> \u2013 As you\u2019re connecting with bloggers on your outreach list, be yourself. When you comment on their blog or on their social media posts, maintain your brand, voice, and message. Consistency only helps your business in the long run.<\/li>\n
  5. Research Before You Pitch<\/strong> \u2013 Research a blogger before you pitch to them. For example, if you\u2019re connecting with a blogger about a guest blogging opportunity then it is imperative that you know what they blog about, who their audience is, what type of content they need and prefer, and how you can add value to their audience. If you\u2019re pitching a product review, make sure that they would enjoy the opportunity of a free product, and make sure that they do actually write product reviews and publish them on their blog. Do your homework before you pitch.<\/li>\n<\/ol>\n

    Blogging outreach can be a short-term strategy. You may be launching a product in a month and you\u2019d like a few blogs to review it in advance. It can also be a long-term strategy where you build solid partnerships with a few key bloggers to grow your business awareness, catalog, and profits. Regardless of your goals and your approach, these best practices will help you achieve success.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    As you\u2019re planning and creating your blogger outreach campaign, it\u2019s important to know that there are some best practices. These …<\/p>\n","protected":false},"author":3,"featured_media":3061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[918,328,184],"class_list":["post-3060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-blogger-outreach-best-practices","tag-blogging-your-release","tag-brand-awareness-with-press-release"],"acf":[],"yoast_head":"\nBlogger Outreach Best Practices | Newswire<\/title>\n<meta name=\"description\" content=\"As you\u2019re planning and creating your blogger outreach campaign, it\u2019s important to know that there are some best practices. 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