{"id":3029,"date":"2017-05-08T07:00:13","date_gmt":"2017-05-08T11:00:13","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3029"},"modified":"2018-12-21T10:42:25","modified_gmt":"2018-12-21T15:42:25","slug":"how-to-optimize-your-press-release-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-optimize-your-press-release-2","title":{"rendered":"How to Optimize Your Press Release"},"content":{"rendered":"<p>You want people to find your press release. With press release distribution, social media press releases, and a few fundamental tactics, getting your press release into many hands and getting a good return on your investment is possible. You can help your press release get those results through a few key optimization tactics.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>Keywords in the Headline<\/strong> \u2013 You\u2019re going to generate better search results for both traditional search and social media if you have keywords in your headline. That\u2019s what media representatives and potential readers are going to see first, and when they see words that represent what they\u2019re searching for, you\u2019re going to get their attention. And don\u2019t hesitate to tweet your press release headline. Include hashtags and get the right attention for your press release.<\/p>\n<p><strong>Have a Linking Strategy<\/strong> \u2013 You\u2019re probably going to want links in your press release. You\u2019ll have a link in your call to action, at the very minimum. You can get penalized by Google if you have too many links, so be strategic. Don\u2019t pack your press release with them. And when you do use a link, consider making them \u201cno follow\u201d links. This means that search engines won\u2019t pay attention to them when establishing your ranking. You can also disavow links in old press releases that you\u2019ve archived on your blog or website.<\/p>\n<p><strong>Vary Anchor Text<\/strong> \u2013 While you do need anchor text, the text that appears highlighted in a hypertext link and that can be clicked to open the target web page shouldn\u2019t contain keywords. That can penalize you with Google and other search engines. Instead, use traditional text like \u201cvisit us\u201d or \u201cread more.\u201d<\/p>\n<p><strong>Leverage Subheadings<\/strong> \u2013 In addition to a headline in your press release, you also have a subheadline. Leverage this opportunity to use another relevant keyword or keyword phrase. Again, this is the time when you can capture a reader\u2019s attention and keywords help get the job done.<\/p>\n<p><strong>Use Images<\/strong> \u2013 Images, video, and other visual content can be tagged, and these things can appear on search independently from your press release. Include a description, tags, and other information that can help the content show up on search. It will boost traffic to your site, increase awareness for your company and for your press release as well.<\/p>\n<p>While traditional SEO tactics aren\u2019t effective for boosting page rankings with press releases, there are key ways to get the most from them. Optimize them for social media with images, tags, and social-friendly features. Optimize them for readers with keywords and easy to read formatting, and take the necessary steps to ensure they don\u2019t hurt your rankings with Google.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>You want people to find your press release. With press release distribution, social media press releases, and a few fundamental &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[134,532,205],"class_list":["post-3029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-create-a-press-release-strategy","tag-how-to-optimize-your-press-release","tag-optimize-press-release-for-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimize Your Press Release | Newswire<\/title>\n<meta name=\"description\" content=\"You want people to find your press release. With press release distribution, social media press releases, and a few fundamental tactics, getting your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-optimize-your-press-release-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Press Release\" \/>\n<meta property=\"og:description\" content=\"You want people to find your press release. With press release distribution, social media press releases, and a few fundamental tactics, getting your\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-optimize-your-press-release-2\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-08T11:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/05\/business-2082639_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-optimize-your-press-release-2\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-optimize-your-press-release-2\",\"name\":\"How to Optimize Your Press Release | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-optimize-your-press-release-2#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-optimize-your-press-release-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/05\/business-2082639_1280.jpg\",\"datePublished\":\"2017-05-08T11:00:13+00:00\",\"dateModified\":\"2018-12-21T15:42:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"You want people to find your press release. 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