{"id":3025,"date":"2017-05-05T07:55:11","date_gmt":"2017-05-05T11:55:11","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3025"},"modified":"2018-12-21T10:42:25","modified_gmt":"2018-12-21T15:42:25","slug":"how-to-write-a-headline-that-grabs-a-reporters-attention-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-a-headline-that-grabs-a-reporters-attention-2","title":{"rendered":"How to Write a Headline That Grabs a Reporter\u2019s Attention"},"content":{"rendered":"

Your content has a specific goal. Whether it\u2019s a blog post, an email pitch, or a press release, when you\u2019re writing to grab a reporter\u2019s attention, it is important to know what they look for and what matters to them. The following tips and ideas will help you get the media attention that you want for your content by leveraging the power of your headline.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Use Data, Numbers, and Facts<\/strong> \u2013 Reporters and journalists need facts to back up their content. Data in your press release headline will almost always grab a reporter\u2019s attention because it\u2019s relevant to their research and will help them write a story. Additionally, it\u2019s an immediate indication that there will be further data and information in your press release.<\/p>\n

Use Active Voice<\/strong> \u2013 Active voice is always easier to read and understand. And, generally speaking, active voice uses fewer words. With active voice, the subject of your sentence is doing the action. For example, \u201ca headline that grabs a reporter\u2019s attention.\u201d The subject of the sentence, headline, is doing the action, it is grabbing. If this were written in passive voice it would read, \u201cthe reporter\u2019s attention is being grabbed by a headline.\u201d The words \u201cbeing\u201d and \u201cby\u201d are good indicators of passive voice.<\/p>\n

Make Your Headline as Concise as Possible<\/strong> \u2013 Long and wordy headlines are overwhelming and are often overlooked. Shorter headlines tend to grab more attention, particularly if they contain compelling information. Make your headline as specific and concise as possible. Work to eliminate unnecessary words. For example, \u201chow to write a headline that grabs a reporter\u2019s attention,\u201d could be further reduced by saying, \u201cHeadlines that grab media attention.\u201d<\/p>\n

Be Creative<\/strong> \u2013 Yes, your press release has to be newsworthy. However, that doesn\u2019t mean you can\u2019t also be creative. They\u2019re not mutually exclusive. Creativity and some ingenuity capture attention. They give the journalist or media representative something unique to write about.<\/p>\n

Leverage Bold and Visual Language<\/strong> \u2013 There are many different ways to say the same thing. Choose the words that give your reader the strongest reaction. For example, you can say \u201cthe students learned the new material\u201d or you can say they \u201cdevoured\u201d it. Scientists can be excited or they can be astonished. Explore how different words can make your headline stand out.<\/p>\n

Make Sure They Care<\/strong> \u2013 Above all else, make sure that the information in your headline is something that your audience will care about. It needs to be relevant and valuable to your reader, whether that reader is a buyer or a reporter. Ask yourself \u201cwhy would they care?\u201d \u2013 and if you can\u2019t come up with an answer, then it\u2019s not the right headline.<\/p>\n

Writing headlines isn\u2019t easy. It takes practice and a lot of work. It\u2019s worth the time and effort. A good headline can get you the traffic and attention you need from your content. It can help you grow your business and your bottom line.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Your content has a specific goal. Whether it\u2019s a blog post, an email pitch, or a press release, when you\u2019re …<\/p>\n","protected":false},"author":3,"featured_media":3026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[776,454,234],"class_list":["post-3025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-creating-an-effective-headline","tag-great-press-release-headline-ideas","tag-how-to-write-a-good-headline"],"acf":[],"yoast_head":"\nHow to Write a Headline That Grabs a Reporter\u2019s Attention | Newswire<\/title>\n<meta name=\"description\" content=\"Your content has a specific goal. 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