{"id":2972,"date":"2017-04-14T14:04:18","date_gmt":"2017-04-14T18:04:18","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2972"},"modified":"2018-12-21T10:42:26","modified_gmt":"2018-12-21T15:42:26","slug":"understanding-buying-triggers-and-how-they-impact-your-content","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content","title":{"rendered":"Understanding Buying Triggers and How They Impact Your Content"},"content":{"rendered":"<p>Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to make a purchase. We all experience these triggers; they\u2019re human nature. Understanding them, and leveraging them in your content, can help you increase conversions and ultimately grow your business.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>What are the Buying Triggers?<\/strong><\/p>\n<p>You may be familiar with some of the buying triggers. The author of the bestselling book, <em>The E-Myth and The E-Myth Revisited<\/em> and marketing expert Michael Gerber identified several buying triggers including:<\/p>\n<ul>\n<li>Reciprocity<\/li>\n<li>Likeability<\/li>\n<li>Trust<\/li>\n<li>Credibility<\/li>\n<li>Authority<\/li>\n<\/ul>\n<p>These are all proven triggers. We buy from people or companies that we like, trust, and believe to be credible, and we buy from companies we believe we owe something to because they gave us tremendous value. Yet these are just the tip of the iceberg when it comes to buying.<\/p>\n<p><strong>We also buy to:<\/strong><\/p>\n<ul>\n<li>Save money<\/li>\n<li>Convenience<\/li>\n<li>Save time<\/li>\n<li>Look or feel better about ourselves<\/li>\n<li>Instant gratification<\/li>\n<li>Feel connected<\/li>\n<li>Curiosity<\/li>\n<\/ul>\n<p>You may be nodding your head because you can remember these triggers motivating you to make a purchase. For example, maybe you once had your eye on something but weren\u2019t ready or convinced that you should buy it. It goes on a huge sale and you buy it not because you were ready to buy it or because you had decided it was the right purchase for you, but because you could save money if you bought it right now.<\/p>\n<p><strong>The Role of Buying Triggers in Your Content<\/strong><\/p>\n<p>Every single piece of content that you publish and put out into the world should tap into some type of buying trigger. From social media posts to press releases and everything in between, it\u2019s all a process of connecting with your target audience and convincing them to take action.<\/p>\n<p>For example, a press release generally has the goal of driving traffic to your website and\/or gaining media coverage. It should work to establish you as a credible authority in your industry. Right there are two triggers; credibility and authority. Good quotes in the release can also help boost likeability and trust.<\/p>\n<p>It\u2019s important to be aware of buying triggers and how they impact your audience and your business. For example, if you have a marketing or business goal to increase authority and credibility in your industry, then you might choose to publish more case studies, white papers, research reports and press releases. They are natural credibility builders. If you choose to focus on engagement you might shift your content formats to storytelling or reader-generated content.<\/p>\n<p>Explore your current content marketing goals and objectives. Do you take buying triggers into and when you\u2019re choosing content format and topics? Do you consider the channels you\u2019re publishing your content on? Content directly impacts buying decisions; leverage this knowledge to grow and profit.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[119,173,24],"class_list":["post-2972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-a-better-social-media-press-release","tag-content-marketing","tag-get-more-traffic-from-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Buying Triggers and How They Impact Your Content | Newswire<\/title>\n<meta name=\"description\" content=\"Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to make a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Buying Triggers and How They Impact Your Content\" \/>\n<meta property=\"og:description\" content=\"Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to make a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-14T18:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/04\/colored-pencils-179170_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content\",\"url\":\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content\",\"name\":\"Understanding Buying Triggers and How They Impact Your Content | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/04\/colored-pencils-179170_1920.jpg\",\"datePublished\":\"2017-04-14T18:04:18+00:00\",\"dateModified\":\"2018-12-21T15:42:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to make a\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/04\/colored-pencils-179170_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/04\/colored-pencils-179170_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding Buying Triggers and How They Impact Your Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Understanding Buying Triggers and How They Impact Your Content | Newswire","description":"Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to make a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content","og_locale":"en_US","og_type":"article","og_title":"Understanding Buying Triggers and How They Impact Your Content","og_description":"Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to make a","og_url":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-04-14T18:04:18+00:00","article_modified_time":"2018-12-21T15:42:26+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/04\/colored-pencils-179170_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content","url":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content","name":"Understanding Buying Triggers and How They Impact Your Content | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/04\/colored-pencils-179170_1920.jpg","datePublished":"2017-04-14T18:04:18+00:00","dateModified":"2018-12-21T15:42:26+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to make a","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/04\/colored-pencils-179170_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/04\/colored-pencils-179170_1920.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/understanding-buying-triggers-and-how-they-impact-your-content#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Understanding Buying Triggers and How They Impact Your Content"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2972"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/2973"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}