{"id":2967,"date":"2017-04-13T08:14:28","date_gmt":"2017-04-13T12:14:28","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2967"},"modified":"2018-12-21T10:42:26","modified_gmt":"2018-12-21T15:42:26","slug":"4-questions-the-media-will-have-for-you-if-theyre-interested-in-your-story","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/4-questions-the-media-will-have-for-you-if-theyre-interested-in-your-story","title":{"rendered":"4 Questions The Media Will Have For You If They\u2019re Interested in Your Story"},"content":{"rendered":"

When you grab the interest of a media representative and they\u2019re interested in your story, it\u2019s important to be ready for their questions. Whether they call you up, send you an email, or arrange a face to face, knowing what to expect can help you gain that coveted media coverage.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

Preparation can also ensure that the message you want to communicate is clear. So, what questions will they ask? While we can\u2019t predict everything they\u2019ll ask or how they\u2019ll ask it, there are some good fundamental questions to be ready for.<\/p>\n

    \n
  1. What is Your Story?<\/strong><\/li>\n<\/ol>\n

    They will not ask the question like this, but they will want to know what your news is and why it matters \u2013 the essence of your story. Have a succinct and clear answer ready for them. Be consistent with your message because they\u2019ll probably ask this same question five different ways.<\/p>\n

      \n
    1. Why Will People Care About Your News?<\/strong><\/li>\n<\/ol>\n

      Again, the question probably won\u2019t be asked this directly, but the essence of the question will be asked at least once. Know what your core message is and why your audience will benefit from the news that you\u2019re sharing. How does it change their lives, how does it make things better, and what can your audience do with the information?<\/p>\n

        \n
      1. What Makes Your Company Unique or Different?<\/strong><\/li>\n<\/ol>\n

        The answer to this question is likely already part of your business plan and marketing strategy. You know who you are and why customers buy from you. The task is to communicate this difference to the media in such a way that they can then communicate the information to their audience. Consider creating bullet points for yourself here. Identify three things that set you apart.<\/p>\n

          \n
        1. The 5 W\u2019s<\/strong><\/li>\n<\/ol>\n

          The 5 W\u2019s are who, what, where, when, why and sometimes how. They\u2019re the basic facts about your news. Have that information ready and make sure your information is both accurate and consistent.<\/p>\n

          When answering questions, be conversational. Keep the media representative\u2019s audience in mind because that\u2019s who they\u2019re writing for. It\u2019s important that your message and story resonate with their audience. Research their style, voice, and audience before you connect with them.<\/p>\n

          When you\u2019re preparing your answers to their questions, keep both your audience and goals \u2013 as well as the reporter\u2019s audience and goals \u2013 in mind. Consider making note cards and using them if you feel more comfortable. Being prepared for the media\u2019s questions will go a long way toward building your relationship with them, and will help you get the media coverage you want.<\/p>\n

          Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

          When you grab the interest of a media representative and they\u2019re interested in your story, it\u2019s important to be ready …<\/p>\n","protected":false},"author":3,"featured_media":2968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[690,208,291],"class_list":["post-2967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-storytelling","tag-effective-storytelling-with-press-releases","tag-getting-a-story-picked-up-by-media"],"acf":[],"yoast_head":"\n4 Questions The Media Will Have For You If They\u2019re Interested in Your Story | Newswire<\/title>\n<meta name=\"description\" content=\"When you grab the interest of a media representative and they\u2019re interested in your story, it\u2019s important to be ready for their questions. 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