{"id":2939,"date":"2017-04-04T08:00:04","date_gmt":"2017-04-04T12:00:04","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2939"},"modified":"2018-12-21T10:42:26","modified_gmt":"2018-12-21T15:42:26","slug":"how-to-leverage-twitter-for-your-press-and-pr","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-leverage-twitter-for-your-press-and-pr","title":{"rendered":"How To Leverage Twitter For Your Press And PR"},"content":{"rendered":"

Social media is a valuable press and publicity tool. Your audience is on social media, journalists and reporters are actively engaging on social, and let\u2019s face it, social sites are where a lot of people get their news. When it comes to social channels and PR, there are a few big players and that\u2019s where you should focus your efforts. One of the first channels to target is Twitter.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

    \n
  1. Share tweets from your release.<\/strong> Take 4 or 5 core ideas from your press release and condense each into a single tweet. Core ideas can be facts and data that you share in your release. they can also be key quotes that give your press release personality and a voice. Or you can tweet about the basic news presented in your release.<\/li>\n
  2. Share a link to your press release.<\/strong> Use your headline and the hashtag #pressrelease.<\/li>\n
  3. Embrace media outreach.<\/strong> Find and follow the media representatives who are on your media outreach list. Build relationships with them. Offer useful information, retweet their tweets, and engage.<\/li>\n
  4. Use Twitter lists.<\/strong> Alist\u00a0is a curated group of\u00a0Twitter\u00a0 You can curate content from customers, subscribers, and\/or media representatives. You can also share content with your lists for targeted press and PR. You can create your own\u00a0lists\u00a0or subscribe to\u00a0lists\u00a0created by others. Viewing a\u00a0list\u00a0timeline will show you a stream of Tweets from only the accounts on that\u00a0list. (Source: https:\/\/support.twitter.com\/articles\/76460<\/a>.)<\/li>\n
  5. Make it shareable.<\/strong> Make your press release shareable on Twitter and other social media sites. Use social share buttons and consider adding tweetable content.<\/li>\n
  6. Leverage video.<\/strong> You can tweet videos and images. Include images and video in your press release. Tweet them and make them shareable.<\/li>\n
  7. Publish case studies.<\/strong> Create case studies for your business. Then issue a press release when you publish those studies. Leverage Twitter as a means of sharing not only key messages from your case study but also to drive traffic to the download page.<\/li>\n<\/ol>\n

    Finally, create a consistent Twitter strategy so that you\u2019re present and active on the social channel on a regular basis. Get out in front of your audience and engage. Then, when you have a press release or story to share, you\u2019ll have an audience interested in your news.<\/p>\n

    Twitter is a common hang out with journalists, reporters, and other media representatives. They use it to help them stay on top of trending topics. They use it to learn more about companies and topics they cover. And your audience is on Twitter engaging and learning. If you\u2019re not using Twitter to maximize your press and PR, you\u2019re missing out on a valuable opportunity.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    Social media is a valuable press and publicity tool. Your audience is on social media, journalists and reporters are actively …<\/p>\n","protected":false},"author":3,"featured_media":2940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[119,251,186],"class_list":["post-2939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-a-better-social-media-press-release","tag-press-release-on-twitter","tag-press-release-publicity"],"acf":[],"yoast_head":"\nHow To Leverage Twitter For Your Press And PR | Newswire<\/title>\n<meta name=\"description\" content=\"Social media is a valuable press and publicity tool. 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