{"id":2932,"date":"2017-03-31T08:00:51","date_gmt":"2017-03-31T12:00:51","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2932"},"modified":"2018-12-21T10:42:26","modified_gmt":"2018-12-21T15:42:26","slug":"where-to-find-great-data-for-your-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release","title":{"rendered":"Where to Find Great Data for Your Press Release"},"content":{"rendered":"

A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult to find. One of the best ways to find balance is to write your press release from a storytelling approach and then to go back and fill it in with relevant and informative pieces of data. That means, of course, doing your research after you\u2019ve written the press release. To make this approach easier, it\u2019s useful to have a \u201cgo to\u201d list of resources for the most up-to-date facts and data. The following ideas will help you begin to compile your own list.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

    \n
  1. Company Reports<\/strong> \u2013 If you\u2019re a publicly held company then you already have a good bulk of informative data. You can quickly access sales, staff, growth, and other important information that the media may want to know. Keep in mind that the data you provide in your press release must be relevant to the story and information that you\u2019re sharing.<\/li>\n
  2. Your Sales Reports<\/strong> \u2013 If you\u2019re not publicly held then sales reports and internal documents may have the information that you need. Connect with your CFO and get the most up-to-date information to share in your press release.<\/li>\n
  3. Your Competition<\/strong> \u2013 Head on over to your competition\u2019s website. You can access their company reports if they\u2019re publicly held. You might also want to check out their media page. They should have industry and company data published on their page. If you use anything from their website, make sure you check the source that they\u2019ve cited. Make sure the information they\u2019re sharing is accurate and then source the data from the primary (original) source; don\u2019t source your competition in your press release.<\/li>\n
  4. Industry Publications<\/strong> \u2013 Every industry has at least a few publications. These are magazines or active and notable blogs that people in your industry turn to for information. Yes, it may be that you\u2019re actually pitching your press release to one of these publications, and that\u2019s okay. You can kill two birds with one stone and research the publication while you\u2019re digging for relevant facts for your press release.<\/li>\n
  5. Industry Researchers<\/strong> \u2013 Some industries have organizations dedicated to researching the industry. For example, there are many marketing consultants and consulting groups that publish annual marketing research reports. The manufacturing industry also has a handful of businesses whose primary focus is to research and educate other industry professionals. These consultants and researchers can be a vital source of up-to-date information.<\/li>\n<\/ol>\n

    Finally, talk to the upper-level managers in your company. They probably have their finger on the pulse of your industry and may know the best places to find the most up-to-date and relevant data to use in your press release. You might even use their feedback in a quote in your press release to add authority and credibility to the content.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult …<\/p>\n","protected":false},"author":3,"featured_media":2933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[678,367,17],"class_list":["post-2932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-press-release-tips","tag-effective-press-release-writing","tag-pr-writing-tips-2"],"acf":[],"yoast_head":"\nWhere to Find Great Data for Your Press Release | Newswire<\/title>\n<meta name=\"description\" content=\"A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult to find. One of the best ways\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where to Find Great Data for Your Press Release\" \/>\n<meta property=\"og:description\" content=\"A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult to find. One of the best ways\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-31T12:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/network-cables-494648_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release\",\"name\":\"Where to Find Great Data for Your Press Release | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/network-cables-494648_1920.jpg\",\"datePublished\":\"2017-03-31T12:00:51+00:00\",\"dateModified\":\"2018-12-21T15:42:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult to find. One of the best ways\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/network-cables-494648_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/network-cables-494648_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Where to Find Great Data for Your Press Release\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Where to Find Great Data for Your Press Release | Newswire","description":"A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult to find. One of the best ways","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release","og_locale":"en_US","og_type":"article","og_title":"Where to Find Great Data for Your Press Release","og_description":"A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult to find. One of the best ways","og_url":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-03-31T12:00:51+00:00","article_modified_time":"2018-12-21T15:42:26+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/network-cables-494648_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release","url":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release","name":"Where to Find Great Data for Your Press Release | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/network-cables-494648_1920.jpg","datePublished":"2017-03-31T12:00:51+00:00","dateModified":"2018-12-21T15:42:26+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult to find. One of the best ways","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/network-cables-494648_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/network-cables-494648_1920.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/where-to-find-great-data-for-your-press-release#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Where to Find Great Data for Your Press Release"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2932"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/2933"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}