![\"email-press-release\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\")
<\/a><\/p>\nSpelling the person\u2019s name wrong. You would be surprised how often this happens. Check the spelling of the reporter or journalist\u2019s name seven times before you send any pitch or communication. Verify the spelling on their byline, blog, or social media page. There\u2019s little that\u2019s more off-putting than getting an email and your name is spelled wrong. Big mistake.<\/p>\n
Blatantly using a template. It\u2019s okay to use an email template. It really is. However, don\u2019t cut and paste it. Create an original document, fill in the appropriate components and personalize your message. Read and edit your message and then copy and paste that content into the body of your email message. Too many media representatives have experienced the cut and paste template where it actually says FILL IN THE BLANK in the middle of the email content. Ugh. That\u2019s not a good way to make a positive impression.<\/p>\n
Not including your contact information, including your website. When you connect with a media representative, every single time you connect with them, make sure to include your contact information. Don\u2019t assume they have it and don\u2019t make them search for it. Put it in the body of your email and in your signature. Do the work for them. Take the steps to make a good impression.<\/p>\n
Not personalizing the message. It\u2019s not enough to say, \u201cI\u2019m a big fan\u201d or \u201cI loved your latest article.\u201d That\u2019s too generic and comes off as insincere. Instead, name the article that they last wrote and why you liked it. Personalize your pitch and your communications. Do your research and show it.<\/p>\n
Not pitching a story. Pitching to a media representative is a good way to start building on your relationship, and of course, it\u2019s often how you get your story covered and your foot in the media door. However, when you pitch, don\u2019t pitch an event or an announcement, pitch the story. You have to be able to answer the question, \u201cWhy should I care?\u201d for your reader. Journalists don\u2019t care about announcements; they have to write stories, and that\u2019s what they care about.<\/p>\n
The good news\u2026<\/p>\n
These mistakes are easy to avoid. Pay attention to the details. Be thorough with your research and your communications. Be professional and work hard to make a positive impression with the media.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Media outreach is an important part of your press and public relations strategy. It helps you initiate and build relationships …<\/p>\n","protected":false},"author":3,"featured_media":2931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[168,300,693],"class_list":["post-2928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-media-relations","tag-connecting-with-local-media","tag-connecting-with-media"],"acf":[],"yoast_head":"\n
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