{"id":2894,"date":"2017-03-20T08:00:14","date_gmt":"2017-03-20T12:00:14","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2894"},"modified":"2023-11-15T15:20:47","modified_gmt":"2023-11-15T20:20:47","slug":"the-5-pillars-of-connecting-with-the-media","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-5-pillars-of-connecting-with-the-media","title":{"rendered":"The 5 Pillars of Connecting with The Media"},"content":{"rendered":"

Media relationships are a part of any successful press and public relations campaign. It\u2019s not often that you\u2019ll have the media cover your business story without some prior exposure to you and your company. That means that in addition to a press release marketing strategy, you\u2019ll also want to create a media outreach or media relations strategy as well. The foundation that you set, in the beginning, will help ensure you reach your press and PR goals much more quickly, and that your results will be positive. So how do you connect with the media and build those relationships?<\/p>\n

\"email-press-release\"<\/a><\/p>\n

The 5 Pillars of Media Relations<\/strong><\/p>\n

Be Professional<\/strong><\/p>\n

It should go without saying, but it\u2019s imperative that you present yourself as a professional representing a business. You want the media representatives that you\u2019re reaching out to, to consider you to be credible, authoritative, and knowledgeable. That means not only behaving in a professional manner but also putting your best foot forward in terms of knowledge and approach. Keep in mind what the journalist wants and needs from you, and provide them with it.<\/p>\n

Be Yourself<\/strong><\/p>\n

Being professional doesn\u2019t mean putting on someone else\u2019s business suit and trying to be someone that you\u2019re not. Keep in mind that you represent a company, and that means that, hopefully, you have some personality. Journalists don\u2019t want to connect with cookie-cutter people; they are interested in stories that have a unique approach. They are interested in connecting with real people. Take a deep breath and pitch, connect, and engage in a way that feels normal and comfortable for you.<\/p>\n

Be Valuable<\/strong><\/p>\n

When engaging with reporters, journalists, bloggers and the like, make sure that you are offering value in your communications. That means knowing and understanding what they find valuable. It can be anything from a story that you know the journalist may find interesting, to answering a question they pose on social media. Ask yourself, before you hit \u2018send,\u2019 if the journalist or reporter will find the information useful. If the answer is \u2018yes,\u2019 then go ahead and punch that button.<\/p>\n

Be Patient<\/strong><\/p>\n

Building relationships can take time. You\u2019re busy, media representatives are busy and it can take more than one or two interactions for a journalist to have any memory of who you are and what you may have to offer. Create a goal, establish a timeline, and then take consistent action to build that relationship \u2013 just make sure to be realistic and patient in your approach.<\/p>\n

Have Fun<\/strong><\/p>\n

Finally, have fun with the media relations process. It shouldn\u2019t be a chore. You\u2019re building a relationship and creating a win\/win situation with people in the media. Guaranteed, if you\u2019re having fun, the process will be more effective.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Media relationships are a part of any successful press and public relations campaign. It\u2019s not often that you\u2019ll have the …<\/p>\n","protected":false},"author":3,"featured_media":2896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[168,356,492],"class_list":["post-2894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-media-relations","tag-builiding-relationships-with-media","tag-how-to-build-relationship-with-the-media"],"acf":[],"yoast_head":"\n5 Steps for Building Profitable Media Relationships | Newswire<\/title>\n<meta name=\"description\" content=\"Achieve maximum press and PR results by connecting with media smoothly. 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