{"id":2880,"date":"2017-03-14T08:00:21","date_gmt":"2017-03-14T12:00:21","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2880"},"modified":"2018-12-21T10:42:27","modified_gmt":"2018-12-21T15:42:27","slug":"how-to-pitch-to-a-cold-media-contact","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-pitch-to-a-cold-media-contact","title":{"rendered":"How to Pitch to A Cold Media Contact"},"content":{"rendered":"

In the world of media pitching and press and public relations, the cold pitch really isn\u2019t part of the plan. It\u2019s all about the long game, making connections, and building relationships. Once that relationship has been initiated, then \u2013 and only then \u2013 do you pitch.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

However, overlooking an opportunity to pitch simply because you don\u2019t have an existing relationship means missing out on potential gains. The key is to know how to pitch to a cold media contact or someone that you\u2019ve never met before. As you might suspect, it takes a bit more finesse than pitching to someone that you know.<\/p>\n

    \n
  1. You Still Have to Do Your Research.<\/strong> Sure, you don\u2019t have to have a burgeoning relationship with the media representative, but you still have to make sure that you know who you\u2019re pitching to and why. You must make sure that you know how to spell their name correctly and that they actually cover stories like the one you\u2019re pitching.<\/li>\n<\/ol>\n

    And you have to know how to frame your pitch. Spend fifteen minutes, at least, reviewing other pieces that they\u2019ve written and make sure you\u2019re pitching to someone who will care.<\/p>\n

      \n
    1. Be Transparent.<\/strong> Be completely upfront and let them know that you\u2019re pitching a story to them. Be clear about what you\u2019re offering, and get straight to the point and pitch your story idea.<\/li>\n
    2. Work the Subject Line.<\/strong> Because the media representative doesn\u2019t know you, and because they have limited time, your subject line has an important job. It has to motivate the journalist to open your email. Don\u2019t make it salesy. You\u2019ll get dumped into the junk email box faster than you can say \u201cpress release.\u201d Do include a short sentence about your story. For example, \u201cThe reason why new year\u2019s resolutions don\u2019t work for your December issue.\u201d<\/li>\n
    3. Follow a Simple Format.<\/strong> Once you\u2019ve greeted the journalist, introduced yourself, and described your story idea, there is a little bit more to include in your pitch. It should still be short and succinct. You\u2019ll want to include a brief bio, explain who you are or who your company is and why you\u2019re an expert on this subject matter.<\/li>\n
    4. Don\u2019t Forget to Include a Call to Action.<\/strong> Provide a link where they can learn more about your company. Also, make sure that you include your contact information so they can reach you immediately and directly. This should include both your email address and your telephone number.<\/li>\n<\/ol>\n

      As with any pitch, cold or warm, make sure you give the media representative enough time to write the story. Generally, a good rule of thumb is at least a week before your launch, event, or announcement. Pitching cold may not happen often, but it\u2019s an opportunity that you don\u2019t want to overlook.<\/p>\n

      Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

      In the world of media pitching and press and public relations, the cold pitch really isn\u2019t part of the plan. …<\/p>\n","protected":false},"author":3,"featured_media":2881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[168,356,905],"class_list":["post-2880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-media-relations","tag-builiding-relationships-with-media","tag-media-pitch-best-practices"],"acf":[],"yoast_head":"\nHow to Pitch to A Cold Media Contact | Newswire<\/title>\n<meta name=\"description\" content=\"In the world of media pitching and press and public relations, the cold pitch really isn\u2019t part of the plan. 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