{"id":2851,"date":"2017-03-03T08:40:40","date_gmt":"2017-03-03T13:40:40","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2851"},"modified":"2018-12-21T10:42:27","modified_gmt":"2018-12-21T15:42:27","slug":"foundational-elements-of-a-successful-media-pitch","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch","title":{"rendered":"Foundational Elements of a Successful Media Pitch"},"content":{"rendered":"<p>Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, if it embraces best practices, research, and knowledge, has a much greater chance of being successful. However, it\u2019s not always easy to know what the best practices are or how to use them.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p>When it comes to successful media pitches, that is certainly the case. It seems that few possess the knowledge, or the experience, to pitch successfully. It often becomes a process of trial and error, and many mistakes are made along the way. These mistakes, while potentially valuable in the learning process, take time.<\/p>\n<p>They can also cost business owners and marketers valuable relationships with the media. Knowing and understanding the foundational elements of a successful media pitch helps ensure you skip costly mistakes \u2013 and a lengthy learning curve \u2013 and get right to achieving your media goals.<\/p>\n<p><strong>Plan Your Pitch<\/strong><\/p>\n<p>Planning your pitch means not only preparing what to say and how to say it but also anticipating potential questions, objections, and concerns. Know the value of your pitch and the story that you\u2019re offering. Understand what the reporter wants from you and be able to answer the question, \u201cWhat\u2019s in it for me?\u201d Keep in mind that most journalists and reporters are looking to their audience. What information or story can you provide that will benefit their audience? Whether you\u2019re pitching in an email or in person, it helps to answer this question right up front and to address potential objections in your pitch. Planning your pitch in advance helps you put together a concise and compelling message. Oh, and make sure you get to the point quickly in your pitch.<\/p>\n<p><strong>Personalize It<\/strong><\/p>\n<p>Do not send a cut-and-paste pitch to every journalist and media rep on your list. Personalize it. Be aware of recent content or articles they\u2019ve written and discuss them in your pitch. Understand their audience and acknowledge them in your pitch.<\/p>\n<p><strong>Be Professional<\/strong><\/p>\n<p>Being professional means exactly that. Treat this media representative the way that you expect to be treated by other professionals. If they have feedback, listen to it. Be prompt and courteous with your interactions and be ready with any supportive materials they may ask for. And if they say no, then thank them for their time, ask for feedback, and follow-through.<\/p>\n<p><strong>Be Persistent<\/strong><\/p>\n<p>Finally, in the world of media connections, outreach, and press and public relations it\u2019s about the long game. Just as in sales, expect to receive an abundance of \u201cno\u2019s\u201d before a reporter says \u201cyes\u201d. Keep pitching your ideas to the journalists on your list. The timing and your story idea will align with a journalist and then it\u2019ll all pay off.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[495,282,281],"class_list":["post-2851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-how-to-find-success-with-your-pitch","tag-how-to-pitch-to-media","tag-how-to-pitch-your-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Foundational Elements of a Successful Media Pitch | Newswire<\/title>\n<meta name=\"description\" content=\"Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, if it embraces best practices, research, and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foundational Elements of a Successful Media Pitch\" \/>\n<meta property=\"og:description\" content=\"Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, if it embraces best practices, research, and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-03T13:40:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/luis-llerena-16892-540x405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch\",\"url\":\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch\",\"name\":\"Foundational Elements of a Successful Media Pitch | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/luis-llerena-16892.jpg\",\"datePublished\":\"2017-03-03T13:40:40+00:00\",\"dateModified\":\"2018-12-21T15:42:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, if it embraces best practices, research, and\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/luis-llerena-16892.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/luis-llerena-16892.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Foundational Elements of a Successful Media Pitch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Foundational Elements of a Successful Media Pitch | Newswire","description":"Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, if it embraces best practices, research, and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch","og_locale":"en_US","og_type":"article","og_title":"Foundational Elements of a Successful Media Pitch","og_description":"Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, if it embraces best practices, research, and","og_url":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-03-03T13:40:40+00:00","article_modified_time":"2018-12-21T15:42:27+00:00","og_image":[{"width":540,"height":405,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/luis-llerena-16892-540x405.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch","url":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch","name":"Foundational Elements of a Successful Media Pitch | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/luis-llerena-16892.jpg","datePublished":"2017-03-03T13:40:40+00:00","dateModified":"2018-12-21T15:42:27+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, if it embraces best practices, research, and","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/luis-llerena-16892.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/luis-llerena-16892.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/foundational-elements-of-a-successful-media-pitch#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Foundational Elements of a Successful Media Pitch"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2851"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/2852"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}