{"id":2786,"date":"2017-02-03T08:00:33","date_gmt":"2017-02-03T13:00:33","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2786"},"modified":"2024-05-29T15:38:18","modified_gmt":"2024-05-29T19:38:18","slug":"the-risks-and-rewards-of-optimizing-your-press-releases","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-risks-and-rewards-of-optimizing-your-press-releases","title":{"rendered":"The Risks and Rewards of Optimizing Your Press Releases"},"content":{"rendered":"

Press releases have long been considered a valuable part of a comprehensive marketing strategy. However, there\u2019s generally a bit of disagreement, and sometimes controversy, over whether it makes sense to optimize a press release. The disagreement stems from the fact that press releases are not indexed by the search engines. Therefore, why would you optimize them? Some say that doing so could harm your search credibility.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

Others contend that there are ways to mitigate the search engine penalties and that the rewards of optimization far outweigh the potential risks. So, what is the truth? Who is right? Let\u2019s look at both sides.<\/p>\n

The Risks of Optimizing Your Press Releases<\/strong><\/p>\n

It\u2019s true that too many links in your press release, keyword stuffing, and contrived anchor text can all cause you to suffer Google penalties. While your press release will not be indexed, it can \u2013 if you include these tactics \u2013 harm your site\u2019s credibility with the search engine and thus negatively impact your ranking.<\/p>\n

However, let\u2019s assume that you\u2019re not embracing these tactics. You don\u2019t keyword stuff. You don\u2019t have clearly contrived anchor text and you\u2019re not loading your press release with links. Is there still a risk? If you add the \u201cno follow\u201d tag to your links, the answer is no. Google search won\u2019t recognize your links and you won\u2019t be penalized. So, what\u2019s the benefit, then, of optimizing your release?<\/p>\n

The Rewards of Optimizing Your Press Releases<\/strong><\/p>\n

The rewards of optimizing your release are non-existent unless you\u2019re first starting with a quality press release. By \u201cquality\u201d we mean that you are sharing newsworthy content and that your information is well written, valuable, and relevant to your audience. Without optimization, your press release needs to be something that the media and your target audience would find valuable.<\/p>\n

Once you have a well-written press release, the rewards of optimizing your press release include increased visibility, media coverage, stronger brand and brand awareness, increased website traffic and all the benefits that come with increased traffic. Optimizing your press release means that more people will see your press release. More people will share it and engage with it.<\/p>\n

So how do you properly optimize a press release?<\/strong><\/p>\n

Keywords in the headline, subheading, and naturally throughout the copy. No more than two, maximum three, links in the press release, and remember to tag them as \u201cno follow\u201d links. Include natural anchor text like your company name or simple phrases like \u201cclick here.\u201d And make sure your images are tagged and contain descriptions. That\u2019s it.<\/p>\n

With a well-written press release and some fundamental optimization tactics, you can increase the return on investment for your press release.\u00a0 You\u2019ll get the visibility, traffic, and media coverage you are looking for.<\/p>\n

Contact us today to learn more about our press release optimization services<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"

Press releases have long been considered a valuable part of a comprehensive marketing strategy. However, there\u2019s generally a bit of …<\/p>\n","protected":false},"author":3,"featured_media":2793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[532,40,709],"class_list":["post-2786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-how-to-optimize-your-press-release","tag-optimization-with-press-releases","tag-seo-optimized-press-release"],"acf":[],"yoast_head":"\nThe Risks and Rewards of Optimizing Your Press Releases | Newswire<\/title>\n<meta name=\"description\" content=\"Press releases have long been considered a valuable part of a comprehensive marketing strategy. 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