{"id":2749,"date":"2017-01-24T09:00:46","date_gmt":"2017-01-24T14:00:46","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2749"},"modified":"2018-12-21T10:43:04","modified_gmt":"2018-12-21T15:43:04","slug":"how-to-write-a-press-release-headline-that-goes-viral","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral","title":{"rendered":"How to Write a Press Release Headline That Goes Viral"},"content":{"rendered":"

Let\u2019s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however the title offers little interest or benefit. That\u2019s unfortunate because the press release headline is probably the single most important element of a quality press release.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Sure, to achieve desired results the rest of your release needs to be darned good as well. But if your headline isn\u2019t working, no one is going to read your press release. And if you want to capture massive attention and have your release go viral, well\u2026 the secret is in the headline. So, let\u2019s look at some surefire tips to write a press release headline that goes viral.<\/p>\n

    \n
  1. Short and Sweet<\/strong> \u2013 Think of your press release headline like a tweet. It needs to say as much as possible in as few characters as possible. In fact, you can and should make your headline tweetable but we\u2019ll talk about that in a separate tip. Strive to make your headline concise.<\/li>\n
  2. Power Words<\/strong> \u2013 Pay attention to the words you choose to use in your headline. Some words have more weight or oomph than others. For example, \u201cProven methods\u201d sounds stronger than \u201cverified methods.\u201d Once your headline is written, work with the language in it to make the words as powerful as possible.<\/li>\n
  3. Leverage Emotions<\/strong> \u2013 People make decisions based on their emotions. This is particularly true for buying decisions. However, it also applies to decisions to read, share, and comment on content. If you integrate emotions into your headline, more people will click on that headline, read your press release, and share your press release with others.<\/li>\n<\/ol>\n

    When we\u2019re talking about using emotions in your headline there are two ways to approach this. You can hit it straight on and use emotional words in your headline. For example, \u201cSay goodbye to overwhelm and exhaustion.\u201d Both overwhelm and exhaustion are emotions that you feel. You can also tap into the emotions without directly calling them out. For example, \u201cproven methods to have more energy.\u201d This headline assumes your reader\u2019s curiosity will be aroused and that they may be tired of not having enough energy.<\/p>\n

      \n
    1. Trending Words<\/strong> \u2013 Sometimes it\u2019s possible to use trending words in your headline. Of course, the trending words have to be relevant to the content of your press release. You can\u2019t throw \u201cDonald Trump\u201d into the headline and then not talk about him or how he relates to your content.<\/li>\n
    2. Keywords<\/strong> \u2013 This should be standard practice; however, people often forget. Include your keywords in your headline whenever possible. It helps make your press release more search friendly, which grows your audience. And it can help your content go viral.<\/li>\n<\/ol>\n

      Finally, it\u2019s a good idea to make your press release social media friendly. Make it possible to Tweet your headline, quotes, and facts in the body of your content. Include social sharing options, images, and other social media friendly features. And invite people to share and engage in your press release. Distributing your press release ensures you get it in the most hands as possible \u2013 from there your headline can do the heavy lifting and help your release go viral.<\/p>\n

      Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

      Let\u2019s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant …<\/p>\n","protected":false},"author":3,"featured_media":2750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[776,454,234],"class_list":["post-2749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-creating-an-effective-headline","tag-great-press-release-headline-ideas","tag-how-to-write-a-good-headline"],"acf":[],"yoast_head":"\nHow to Write a Press Release Headline That Goes Viral | Newswire<\/title>\n<meta name=\"description\" content=\"Let\u2019s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however the title\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Press Release Headline That Goes Viral\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however the title\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-24T14:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/headline-goes-here-cc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral\",\"name\":\"How to Write a Press Release Headline That Goes Viral | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/headline-goes-here-cc.jpg\",\"datePublished\":\"2017-01-24T14:00:46+00:00\",\"dateModified\":\"2018-12-21T15:43:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Let\u2019s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however the title\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/headline-goes-here-cc.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/headline-goes-here-cc.jpg\",\"width\":1400,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write a Press Release Headline That Goes Viral\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Write a Press Release Headline That Goes Viral | Newswire","description":"Let\u2019s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however the title","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral","og_locale":"en_US","og_type":"article","og_title":"How to Write a Press Release Headline That Goes Viral","og_description":"Let\u2019s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however the title","og_url":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-01-24T14:00:46+00:00","article_modified_time":"2018-12-21T15:43:04+00:00","og_image":[{"width":1400,"height":700,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/headline-goes-here-cc.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral","url":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral","name":"How to Write a Press Release Headline That Goes Viral | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/headline-goes-here-cc.jpg","datePublished":"2017-01-24T14:00:46+00:00","dateModified":"2018-12-21T15:43:04+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Let\u2019s face it, most press release headlines are pretty boring. Sure, the information in the press release may be relevant and valuable, however the title","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/headline-goes-here-cc.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/headline-goes-here-cc.jpg","width":1400,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-headline-that-goes-viral#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Write a Press Release Headline That Goes Viral"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2749"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/2750"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}