{"id":2733,"date":"2017-01-17T09:13:40","date_gmt":"2017-01-17T14:13:40","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2733"},"modified":"2018-12-21T10:43:04","modified_gmt":"2018-12-21T15:43:04","slug":"7-headline-rules-to-always-follow","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/7-headline-rules-to-always-follow","title":{"rendered":"7 Headline Rules to Always Follow"},"content":{"rendered":"<p>There are some surefire headline tactics that work well. You can use numbers, for example, or make a promise, or arouse curiosity. Whatever headline tactic you take, there are some hard and fast rules that apply to any approach. Here are seven rules that your headlines must follow.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>#1 Always Write in Present Tense<\/strong> \u2013 Headlines are newsworthy, right? Well, for something to be news, it has to be happening. \u201cScientists discovered weight loss miracle\u201d isn\u2019t present tense and it is awkward to read. \u201cScientists discover weight loss miracle\u201d is written in present tense. It\u2019s more effective and easier to read.<\/p>\n<p><strong>#2 Cut Out Unnecessary Words<\/strong> \u2013 There are many accessory words that people tend to leave in a headline. Here\u2019s a quick example, \u201cScientists discover a weight loss miracle.\u201d The word \u201ca,\u201d while a short word, is still unnecessary and should be removed. Every word in your headline needs to have a purpose. If you\u2019re unsure if a word should be removed, remove it and read the headline. If it still makes sense, then you\u2019re good.<\/p>\n<p><strong>#3 Keep it Short<\/strong> \u2013 The shorter and more concise your headline is, the better. If you post on Twitter then you\u2019re already accustomed to saying as much as possible with very few words. Apply that skill to your headline writing. What is the article, blog post, or press release about, and how can you summarize it in ten words or less?<\/p>\n<p><strong>#4 Know Your Audience<\/strong> \u2013 It\u2019s imperative that you write your headline to your audience. It has to be from their point of view. It has to provide value, make a promise, or be interesting to them. That means you want to understand their problems, emotions, and what words and ideas are important to them.<\/p>\n<p><strong>#5 Keywords Help<\/strong> \u2013 When you\u2019re writing a headline, think about the words people will use to find your content. What are they looking for? Are they looking to lose weight? If so, then the words \u201cweight loss\u201d will be powerful words in your headline, right? Your reader will immediately connect with the headline. And keywords in your headline help improve your search results. More people who are interested in weight loss will find it.<\/p>\n<p><strong>#6 Avoid Exclamations!<\/strong> \u2013 Exclamation points are unnecessary and they detract from your headline. It makes your headline read more like a sales statement than an introduction to valuable content.<\/p>\n<p><strong>#7 Choose Words with Impact<\/strong> \u2013 Some words are stronger and more impact than others. Evaluate your headline and make sure each word has a purpose and has impact.<\/p>\n<p>Finally, make sure that your headline is easy to understand. It shouldn\u2019t contain any jargon or overly complicated words. If you\u2019re not sure if your audience will know what your headline is trying to say, then you\u2019re not saying it with the simplest words.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>There are some surefire headline tactics that work well. You can use numbers, for example, or make a promise, or &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[776,454,234],"class_list":["post-2733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-creating-an-effective-headline","tag-great-press-release-headline-ideas","tag-how-to-write-a-good-headline"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Headline Rules to Always Follow | Newswire<\/title>\n<meta name=\"description\" content=\"There are some surefire headline tactics that work well. You can use numbers, for example, or make a promise, or arouse curiosity. 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