{"id":2722,"date":"2017-01-10T08:00:10","date_gmt":"2017-01-10T13:00:10","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2722"},"modified":"2018-12-21T10:43:04","modified_gmt":"2018-12-21T15:43:04","slug":"using-power-words-in-headlines","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/using-power-words-in-headlines","title":{"rendered":"Using Power Words In Headlines"},"content":{"rendered":"<p>When it comes to writing great headlines for your press releases, power words are one of the best ways to make the most of the limited space you have in order to:<\/p>\n<ul>\n<li><strong>Convey information<\/strong><\/li>\n<li><strong>Evoke emotion<\/strong><\/li>\n<li><strong>Hook the reader<\/strong><\/li>\n<li><strong>Tell a story<\/strong><\/li>\n<li><strong>Answer the readers question, \u201cWhat\u2019s in it for me if read this story?\u201d<\/strong><\/li>\n<li><strong>Offer a promise of what they will discover if they click to read more<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p>These 6 elements might seem like a lot for one humble headline to accomplish, but it can be done if you right tightly and use power words.<\/p>\n<p>Let\u2019s look at some examples of power words and how they can accomplish all of these goals when used in headlines.<\/p>\n<p><strong><em>Women hit the glass ceiling early in businesses, study says<\/em><\/strong><\/p>\n<p>The word hit is dramatic. Glass ceiling is a common phrase which refers to an unofficially acknowledged or invisible barrier to advancement in a person\u2019s profession.\u00a0 In this case, it indicates a lack of opportunities for women to get promoted due to their gender.<\/p>\n<p>The headline is intriguing because it is a new study about how women don\u2019t get promoted in businesses, and how it happens early on in a woman\u2019s career. This would evoke emotion in many women readers, who would therefore be \u2018hooked\u2019 into reading on. It may not be the most exciting headline in the world, but it does cover all 6 elements in a brief but clear way.<\/p>\n<p>Now let\u2019s compare several headlines related to the same story to see how words have power and convey meaning.<\/p>\n<p><strong><em>Blue Cross Blue Shield Association Study Shows Concussion Diagnoses Spiked in the US from 2010 \u2013 Press release<\/em><\/strong><\/p>\n<p>This is an interesting headline thanks to the word spiked. It also gives information about what the story is about, concussion diagnoses, and the year\/s affected, from 2010 onwards. It gives us a general idea, but not the full details. Compare it to:<\/p>\n<p><strong><em>Concussion diagnoses for Illinois kids up 83% &#8211; Chicago Tribune<\/em><\/strong><\/p>\n<p>From this headline we learn the concussions were in children who live in the state of Illinois, and 83% gives a hard fact that would probably be shocking to most parents.<\/p>\n<p>The sub-head, \u201cThe percentage of Illinois children diagnosed with concussions soared 83% between 2010 and 2015, according to data from Blue Cross and Blue Shield of Illinois,\u201d uses the power word soared, and the thumbnail image that accompanies this story is of a football player in a helmet, hinting at what might be the reason for this increase.<\/p>\n<p><strong><em>Study: Reported youth concussions surged by over 70% in 5 years -Fox News<\/em><\/strong><\/p>\n<p>This headline has the power word surged and the data of 70%. Numbers are always powerful in headlines because they seem to indicate truth and accuracy. The statistic of 70% seems to represent all youth, not just ones in Illinois. It also gives a time frame for the increase, from 2010 to 2015. The number of years is another number that creates impact in the headline, evokes emotion, concern, interest and so on.<\/p>\n<p>Power words can make all the difference between your press release getting read, or passed over, so practice using them and see how great your headlines can be.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to writing great headlines for your press releases, power words are one of the best ways to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[776,929,452],"class_list":["post-2722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-creating-an-effective-headline","tag-headlin","tag-how-to-write-a-good-press-release-headline"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Power Words In Headlines | Newswire<\/title>\n<meta name=\"description\" content=\"When it comes to writing great headlines for your press releases, power words are one of the best ways to make the most of the limited space you have in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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