3-the first paragraph<\/em><\/p>\nThe headline is the most important part of your press release. If it doesn\u2019t hook people\u2019s attention, the rest of the release will never be read, no matter how brilliant it might be.<\/p>\n
The sub-headline serves as both support for the headline, confirming what the story is about, and as a teaser, enticing people to read more.<\/p>\n
The first paragraph is essential for drawing the reader further into the story, so they will hopefully read the entire thing.<\/p>\n
Your press release should have good hooks in all three places to help you stand out from the crowd. Most marketers have no idea what a good hook is, so you will be head and shoulders above the rest if you focus on improving your skills in writing a good hook.<\/p>\n
How to write a good hook<\/strong><\/p>\nA good hook will:<\/p>\n
+Grab attention<\/em><\/p>\n+Make people curious<\/em><\/p>\n+Create an emotional reaction<\/em><\/p>\nWhile also containing:<\/p>\n
+Keywords related to your topic or niche<\/em><\/p>\n+Power words<\/em><\/p>\n+Action verbs<\/em><\/p>\n+Facts<\/em><\/p>\n+Numbers, if possible<\/em><\/p>\nOne of the best ways to learn how to write good hooks is to practice. Write about 25 different headlines for your release and see which grabs you the most.<\/p>\n
A second way is to assess your own reading online. What stories excite your interest? Study the headlines to see why they are so effective.<\/p>\n
Here is an example:<\/p>\n
Lightning storms knock out power to entire Australian state<\/em><\/p>\nThis is interesting because natural disasters always make the news, and a lightning storm might sound unusual and interesting to readers. Entire is a power word that indicates the scope of the disaster. Australian state makes us curious to find out which one, in this case, South Australia, as we discover if we read the sub-head:<\/p>\n
Police direct traffic in the central business district (CBD) of Adelaide after severe storms and thousands of lightning strikes knocked out power to the entire state of South Australia, September 28, 2016.<\/p>\n
The benefits of writing good hooks<\/strong><\/p>\nJournalists and bloggers can develop an enthusiastic following online if they keep presenting their readers with material that hooks them in and gets them excited about what they are reading. Therefore, a good press release with a great hook is worth its weight in gold to a busy journalist desperate for interesting information, and will gain more media pickups, for a great return on investment in relation to your marketing efforts.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"More than 300 press releases are published every day at the top distribution services. It can be tough to stand …<\/p>\n","protected":false},"author":3,"featured_media":2713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[775,772,511],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-creating-a-hook-for-your-press-release","tag-how-to-hook-your-reader-with-a-press-release","tag-how-to-write-a-headline-with-a-hook"],"acf":[],"yoast_head":"\n
How Writing A Good Hook Can Help Your Press Release Marketing | Newswire<\/title>\n<meta name=\"description\" content=\"More than 300 press releases are published every day at the top distribution services. It can be tough to stand out from the pack. Writing a good hook can\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Writing A Good Hook Can Help Your Press Release Marketing\" \/>\n<meta property=\"og:description\" content=\"More than 300 press releases are published every day at the top distribution services. It can be tough to stand out from the pack. Writing a good hook can\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-06T13:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/Writing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"758\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing\",\"name\":\"How Writing A Good Hook Can Help Your Press Release Marketing | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/Writing.png\",\"datePublished\":\"2017-01-06T13:00:31+00:00\",\"dateModified\":\"2018-12-21T15:43:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"More than 300 press releases are published every day at the top distribution services. It can be tough to stand out from the pack. Writing a good hook can\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/Writing.png\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/Writing.png\",\"width\":1920,\"height\":758},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Writing A Good Hook Can Help Your Press Release Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Writing A Good Hook Can Help Your Press Release Marketing | Newswire","description":"More than 300 press releases are published every day at the top distribution services. It can be tough to stand out from the pack. Writing a good hook can","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing","og_locale":"en_US","og_type":"article","og_title":"How Writing A Good Hook Can Help Your Press Release Marketing","og_description":"More than 300 press releases are published every day at the top distribution services. It can be tough to stand out from the pack. Writing a good hook can","og_url":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-01-06T13:00:31+00:00","article_modified_time":"2018-12-21T15:43:05+00:00","og_image":[{"width":1920,"height":758,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/Writing.png","type":"image\/png"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing","url":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing","name":"How Writing A Good Hook Can Help Your Press Release Marketing | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/Writing.png","datePublished":"2017-01-06T13:00:31+00:00","dateModified":"2018-12-21T15:43:05+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"More than 300 press releases are published every day at the top distribution services. It can be tough to stand out from the pack. Writing a good hook can","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/Writing.png","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/01\/Writing.png","width":1920,"height":758},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/how-writing-a-good-hook-can-help-your-press-release-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"How Writing A Good Hook Can Help Your Press Release Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2712"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/2713"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"get-started-newsroom\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\")
<\/a><\/p>\n