1-Write about real news<\/strong><\/p>\nMany marketers have heard that press releases are a great chance to build brand, and this can be true IF the releases they send out are actually newsworthy. When crafting a press release, don\u2019t think like a salesperson. Think like a newspaper reporter, telling about what has just happened, or what will be happening within the next week or so.<\/p>\n
Newsworthy items might include:<\/p>\n
+Opening for business<\/p>\n
+Launching a new product<\/p>\n
+Buying a new company<\/p>\n
+Selling your company<\/p>\n
+Inking a new partnership deal<\/p>\n
+Raising a new round of venture capital funding<\/p>\n
+Planning a live event to be hosted on X date and time at Y location<\/p>\n
+Reporting about a recent event that was held, and the most newsworthy highlights<\/p>\n
+Outlining a new top trend and how it relates to your business, such as the Pokemon Go phenomenon and the unique ways your business is using the app for marketing purposes<\/p>\n
+Linking to an upcoming special date<\/p>\n
For example, if it is in the run-up to Christmas, a company might issue a press release which outlines its new products and services. Or they might release a free buyer’s guide of the top 10 gifts of the year that most people would love receive. This will provide 2 stories for the price of 1 for a busy journalist eager to meet their deadline.<\/p>\n
2-Think of the human interest aspect<\/strong><\/p>\nAnswer the question, \u201cWhy should anyone care?\u201d A good press release, especially the headline, will evoke some sort of emotion.<\/p>\n
3-Cater to local interest<\/strong><\/p>\nA newsworthy story will have to be of enough interest to be relevant to anyone, but don\u2019t be afraid to pitch the local angle as well. For example, you might be hosting a benefit in aid of a particular charity of global significance, such as Save the Children, but still need local people to turn up to support the event.<\/p>\n
4-Look for the wow factor<\/strong><\/p>\nThink of the word breakthrough and see if there is anything going on in your company that could be classified as that.<\/p>\n
5-Don\u2019t be afraid to stir up a little controversy<\/strong><\/p>\nThere are 2 sides to every story. Sometimes a bit of controversy and radical thinking can get people\u2019s attention. \u201cNew York City Police stage protests outside YMCAs about their unhealthy working conditions,\u201d might urge people to learn more.<\/p>\n
6-Disaster, or disaster averted<\/strong><\/p>\nAnyone who remembers Hurricane Katrina on the Gulf of Mexico, or Hurricane Sandy in the northeast will recall the devastation they caused. Yet as bad as things were, some good did come out of them, such as stories of survival, better levees being built to stop flooding, and so on.<\/p>\n
Go for your goals<\/p>\n
When trying to make your press release newsworthy, always keep your goals for that release in mind. Do you want to get people to subscribe, participate, contribute, buy? If you are clear on your call to action, you will not only get news coverage, you will also be able to achieve your marketing goals.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"There are a number of ways to craft a newsworthy press release full of the kind of content a journalist …<\/p>\n","protected":false},"author":3,"featured_media":2697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[188,672,671],"class_list":["post-2696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-create-a-newsworthy-press-release","tag-how-to-make-your-press-release-newsworthy","tag-how-to-write-a-newsworthy-press-release"],"acf":[],"yoast_head":"\n
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<\/a><\/p>\n