{"id":2691,"date":"2016-12-21T09:00:18","date_gmt":"2016-12-21T14:00:18","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2691"},"modified":"2018-12-21T10:43:05","modified_gmt":"2018-12-21T15:43:05","slug":"6-ways-to-get-a-high-roi-from-your-press-release-distribution-service","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/6-ways-to-get-a-high-roi-from-your-press-release-distribution-service","title":{"rendered":"6 Ways To Get A High ROI From Your Press Release Distribution Service"},"content":{"rendered":"<p>There are a number of ways to get a high return on investment (ROI) from your press release distribution service. But first, you have to determine your goals for each press release. Only by setting a clear goal can you then determine whether the press release is a worthwhile investment.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>1-Setting your goals<\/strong><\/p>\n<p>Do you want to:<\/p>\n<ul>\n<li>Sign up more subscribers?<\/li>\n<li>Increase the reach of your brand?<\/li>\n<li>Get more sales?<\/li>\n<li>Launch a new product?<\/li>\n<\/ul>\n<p>A clear call to action will help increase your ROI.<\/p>\n<p><strong>2-Create a call to action for every release<\/strong><\/p>\n<p>Decide on your goal as above and be specific about exactly what you want the readers to do. Then track your results.<\/p>\n<p><strong>3-Determining your level of investment<\/strong><\/p>\n<p>Every press release should be viewed as an investment with a particular cost associated with it. By being clear about the cost involved, you can better determine ROI.<\/p>\n<p>Each release will cost:<\/p>\n<ul>\n<li>Time<\/li>\n<li>Effort<\/li>\n<li>Money if you use a paid release service<\/li>\n<\/ul>\n<p>Once these things are spent, you need to try to get something back. Money is easy to measure: If you pay $100 to send out a release and get $200 back, that is a good investment. If you get $20 back, this is not so good, though you might end up with more traffic and subscribers.<\/p>\n<p>If you spend a lot of time setting up press release distribution service accounts, copying, pasting and tweaking, and get no media pickups, that is not a good ROI because once your time and effort are spent, you can\u2019t get them back.<\/p>\n<p><strong>4-Choose sites with good reporting<\/strong><\/p>\n<p>You can\u2019t determine good ROI unless you have good reports that tell you how well your press release has performed.<\/p>\n<p><strong>5-Check your reports regularly<\/strong><\/p>\n<p>Checking the reports for each service you use is an essential part of determining ROI and which services to keep using, versus which you should skip. Expect a big surge when you first publish it, but don\u2019t underestimate the long-term value of a press release. After the first week, when you will check every day, check once a week for the next month or so to see if you\u2019ve gotten any more pickups. Then you can calculate your true ROI.<\/p>\n<p><strong>6-Understand the numbers<\/strong><\/p>\n<p>There are a number of metrics that you need to look for in any report:<\/p>\n<ol>\n<li>Views and penetration<\/li>\n<li>Inbound traffic<\/li>\n<li>Subscribers, sales and other actions<\/li>\n<li>social media shares<\/li>\n<\/ol>\n<p>In terms of views, check the statistics at the distribution service you are using. Make a copy of your traffic logs before and after the release is sent out. Make it easy to track inbound traffic by creating a landing page specifically for that release. Track the number of subscribers if that is your call to action or sales.<\/p>\n<p>If the distribution service offers social media share buttons, check the numbers if the buttons have counters. Don\u2019t forget to share it yourself.<\/p>\n<p>Finally, understand that not all ROI can be measured precisely. Anything you do to boost brand awareness can make sending out a press release more than worthwhile.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>There are a number of ways to get a high return on investment (ROI) from your press release distribution service. &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[88,911,912],"class_list":["post-2691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-benefits-of-online-press-release-distribution","tag-increase-press-release-roi","tag-press-release-return-on-investment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways To Get A High ROI From Your Press Release Distribution Service | Newswire<\/title>\n<meta name=\"description\" content=\"There are a number of ways to get a high return on investment (ROI) from your press release distribution service. 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