a-journalists<\/strong><\/p>\nJournalists want facts, figures and news. Create a great media contact page and fill it with this kind of information. Then create a link to that page, hyperlinking the words, \u201cVisit the media page now.\u201d Notice the word now, and the keywords media page.<\/p>\n
Also include contact information. Your CTA can be to click to email you, or click and fill out a contact form. \u201cContact Us now\u201d or \u201cContact Us for more information\u201d should be hyperlinked.<\/p>\n
Include media, and CTAs related to it. \u201cClick the arrow to start watching the video.\u201d<\/p>\n
\u201cClick on the infographic to download to your computer. The infographic is free to use – please credit: Company, URL in your publication.\u201d<\/p>\n
b-bloggers<\/strong><\/p>\nProfessional bloggers are like journalists in some ways. They are always on the lookout for great content to share with their readers.<\/p>\n
Many of them can\u2019t keep up and would love some high-quality content for free:<\/p>\n
\u201cIf you would like more content similar to this for your blog, contact us now for guest blog posts.\u201d Be sure to write a great author resource box with your mini bio and link to your site all ready to go before you publish your press release.<\/p>\n
\u201cTo get your free special report on X topic, visit URL now.\u201d<\/p>\n
To get your free 7-day ecourse about Y topic, just fill in your name and email address to get your first lesson.\u201d<\/p>\n
c-Social networkers<\/strong><\/p>\nMany press release distribution sites offer share buttons for many of the main social networks. Create a CTA for this, too! \u201cFeel free to share this information by using the buttons above now.\u201d<\/p>\n
2-Make the CTAs easy to spot<\/strong><\/p>\nThe best place to put them is towards the end.<\/p>\n
3-Making the sale<\/strong><\/p>\nIf you are launching a product, it\u2019s okay to lead them to a sales page. \u201cTo learn more about X product or or buy now, click on this link.\u201d Hyperlink the whole sentence.<\/p>\n
4-Organization<\/strong><\/p>\nNo matter what your goal in sending the press release, have a clear CTA that matches it. Also make sure it is fully functional. For example, if you are trying to get them to download a free PDF, test it first to be certain you can do it.<\/p>\n
A lot of behind the scenes work goes into creating a good CTA, but it will be well worth it if your readers do what you want and you can meet your marketing goals.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"In every press release, you should have a call to action (CTA). The CTA will be based on the goal …<\/p>\n","protected":false},"author":3,"featured_media":2673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[419,254,255],"class_list":["post-2672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-effective-press-release-call-to-action","tag-how-to-write-a-good-call-to-action","tag-press-release-call-to-action"],"acf":[],"yoast_head":"\n
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The CTA will be based on the goal you wish to achieve through publishing the press\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-call-to-action-that-converts\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-15T15:12:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/12\/0.-Call-to-Actions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"3334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-call-to-action-that-converts\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-call-to-action-that-converts\",\"name\":\"How To Write A Call To Action That Converts | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-call-to-action-that-converts#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-call-to-action-that-converts#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/12\/0.-Call-to-Actions.jpg\",\"datePublished\":\"2016-12-15T15:12:38+00:00\",\"dateModified\":\"2018-12-21T15:43:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"In every press release, you should have a call to action (CTA). 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<\/a><\/p>\n