1-Your press release goal<\/strong><\/p>\nThe first thing to consider is the goal behind any press release before you ever write it. What do you want to accomplish by publishing it?<\/p>\n
It could be to boost subscribers and sales. Or, you might be hosting a live free or paid event and want people to join as sponsors or guest speakers. As the event date approaches, a release with date, time and venue, and information about tickets and any costs will all help drive foot traffic so you can meet your attendance goals.<\/p>\n
2-Call to actions related to your goals<\/strong><\/p>\nOnce you have determined your goal, then you can create the key feature of the press release, a call to action that will get them to do what you want them to do. Let\u2019s look at the example above of the live event.<\/p>\n
Your target audience is:<\/strong><\/p>\ni-Journalists reading the release<\/strong><\/p>\nii-Potential sponsors<\/strong><\/p>\niii-Potential guest speakers<\/strong><\/p>\niv-Potential attendees for the live event<\/strong><\/p>\nEach one of these groups should get their own call to action.<\/p>\n
i-journalists<\/strong><\/p>\nJournalists will be interested in a couple of different things in relation to your press release and your company as a whole. The first is, who are you? A link that gives them a CTA relating to visiting your media center is helpful.<\/p>\n
You can also create CTAs in relation to the media that accompanies your press release, such as a video. Do use one or two high-quality images to support the press release. If you have any other multimedia content, give them a CTA to visit a special page to see and download more.<\/p>\n
You can also create a PDF of your release, or supporting material. For example, if your press release is about a new survey you\u2019ve just completed, create a PDF of more detailed data. If you want to give away a free special report, create a PDF of it as well, or send them to a registration page and give the CTA of \u201cFill out the form below to get your free download.\u201d<\/p>\n
ii-sponsors<\/strong><\/p>\nPotential sponsors for the event would need specific calls to action that would enable them to connect with you in a meaningful way.<\/p>\n
Sponsors need to know your contact information, including a particular person to deal with. They might also need your business\u2019s tax ID number in order to write off the item as a tax deduction for a legitimate marketing expense for the business.<\/p>\n
iii-guest speakers<\/strong><\/p>\nGuest speakers would also need specific information and calls to action in order to register as a paid speaker and the topic they wish to talk about, so you can start organizing panels and time slots for each speaker.<\/p>\n
iv-attendees<\/strong><\/p>\nAnyone who wishes to attend the event would need specific details about it and precise CTAs, such as \u201cClick here for your free ticket-limit 500 registrants only, so act now.\u201d<\/p>\n
Any CTA will help you with your return on investment (ROI), but a CTA which conveys the message of \u201cAct now\u201d in some way will help make every press release more successful.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"One of the main mistakes that new press release marketers make is to leave out a key feature that no …<\/p>\n","protected":false},"author":3,"featured_media":2666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[419,254,255],"class_list":["post-2665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-effective-press-release-call-to-action","tag-how-to-write-a-good-call-to-action","tag-press-release-call-to-action"],"acf":[],"yoast_head":"\n
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<\/a><\/p>\n