{"id":2627,"date":"2016-12-02T08:28:28","date_gmt":"2016-12-02T13:28:28","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2627"},"modified":"2018-12-21T10:43:05","modified_gmt":"2018-12-21T15:43:05","slug":"what-goes-into-a-media-kit","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-goes-into-a-media-kit","title":{"rendered":"What Goes Into A Media Kit?"},"content":{"rendered":"

If you\u2019re going to leverage press release marketing and your media connections to grow your business, then be sure to have a media kit at the ready. A media kit, or press kit, is a collection of information about your company. It tells the media who you are and what you\u2019re about. It is also useful if you blog and make money from advertisers.\u00a0 It tells potential advertisers the benefit of placing ads on your site.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

There tends to be a bit of confusion about what goes into a media kit. It\u2019s a bit of an open-ended document or collection of documents. We\u2019ve gathered some of the top pieces of content or information to help you create a media kit that supports your continued success.<\/p>\n

Company Information<\/strong> \u2013 This document or collection of documents can describe your company\u2019s history and the core infrastructure, including a company profile. You might also include profiles of the top executives or bio sheets on chief officers, management, and ownership. Don\u2019t forget to include photos (that the media can use) in your bio sheets.<\/p>\n

Fact Sheets<\/strong> \u2013 A one-page, bulleted list of the most important information about your organization including statistics, achievements, and a timeline of important historical dates.<\/p>\n

Product\/Service Information<\/strong> \u2013 What do you sell? This should be a document that outlines, briefly, what you sell and the benefits of each product or service. You can also talk about who your primary customers are in this document. Who buys your products or services? Include media ready photos of your products or services.<\/p>\n

Press Releases<\/strong> \u2013 Include your press releases in your media kit. You may not want to include all of your releases. If not, highlight the major news releases and the ones that led to press coverage.<\/p>\n

Press Coverage<\/strong> \u2013 Include any and all media coverage that your company has received. This includes awards and recognitions as well. Include the full article or post if possible, rather than a link to it. However, also include a link so the information can be verified.<\/p>\n

Media<\/strong> \u2013 If you have video or audio clips that you want to share, include them in your media kit. They can support your news, major product announcements, or other clips that tell the media or potential advertisers who you are and what you\u2019re about.<\/p>\n

White Papers or Publications<\/strong> \u2013 If you have published white papers, case studies, or books, then include that material as well.<\/p>\n

Other items you might want to consider adding include:<\/p>\n