Not Using Their Distribution Service Media List as a Starting Point<\/strong><\/p>\nIf you\u2019re using a distribution service to get your press releases out into the hands of the major news outlets, why not leverage all of their tools and resources? So many small business owners believe that distribution services, and all of the benefits, are for large companies. They\u2019re not.<\/p>\n
A good service will provide a variety of packages for all size businesses. With your subscription, you\u2019ll also have access to their very long list of media contacts and news outlets. This is a great list to begin working from. Identify the outlets that are right for your news and information, and then start the research process. Who will you add to your list?<\/p>\n
Not Researching Your Potential Media List Candidates<\/strong><\/p>\nIt\u2019s not enough to have a name and a publication on your list. You have to know why that person belongs on your list. Who are they? What do they write? What industry do they cover and what unique approach do they take to the stories they publish? All of this information will help make sure that you\u2019re sending releases to the best people. Additionally, it will help you craft customized and personal messages as you\u2019re pitching and building your media relations campaign.<\/p>\n
Not Searching Globally<\/strong><\/p>\nSmall businesses tend to think small. Instead of looking for a reporter at CNN to pitch to, they look for one at their local newspaper. Why not add both to your media list? National and global news outlets cover small businesses, especially when you\u2019re doing something unique, amazing, or controversial. Don\u2019t sell yourself short.<\/p>\n
Not Searching Locally<\/strong><\/p>\nLocal newspapers and media outlets are often overlooked. However, you might be surprised to track how many stories make it to the national level. They\u2019re often initially covered locally. And don\u2019t disregard the power of a strong local market for your business. It pays to add local media representatives to your list and to cultivate those relationships. It\u2019s a small world, and a solid relationship with a local reporter could yield huge results.<\/p>\n
Not Leveraging Social Media<\/strong><\/p>\nThere are traditional media databases, and that\u2019s always good information to have and to use for your media list. However, you will also find an abundance of media representatives on social media. In fact, for many of them this is where they get story ideas. You can learn a lot about the media on social channels and it\u2019s a tremendous resource to find names for your list.<\/p>\n
A media list isn\u2019t something that you set and forget. Update and refresh your list on a regular basis. A solid list is the beginning of a good media outreach and press release marketing campaign.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"The first and biggest mistake small business owners make is to not actually build a media list. A media list …<\/p>\n","protected":false},"author":3,"featured_media":2606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[427,613,816],"class_list":["post-2601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-build-a-list-with-your-press-release","tag-grow-your-business-with-press-releases","tag-media-list"],"acf":[],"yoast_head":"\n
Mistakes Small Business Owners Make When Building a Media List | Newswire<\/title>\n<meta name=\"description\" content=\"The first and biggest mistake small business owners make is to not actually build a media list. A media list can be a tremendous asset. Connecting with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistakes Small Business Owners Make When Building a Media List\" \/>\n<meta property=\"og:description\" content=\"The first and biggest mistake small business owners make is to not actually build a media list. A media list can be a tremendous asset. Connecting with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-28T13:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/the-startup-garage-non-profit-things-to-consider-for-non-profit-business-model-540x405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list\",\"url\":\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list\",\"name\":\"Mistakes Small Business Owners Make When Building a Media List | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/the-startup-garage-non-profit-things-to-consider-for-non-profit-business-model.jpg\",\"datePublished\":\"2016-11-28T13:00:26+00:00\",\"dateModified\":\"2018-12-21T15:43:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"The first and biggest mistake small business owners make is to not actually build a media list. A media list can be a tremendous asset. Connecting with\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/the-startup-garage-non-profit-things-to-consider-for-non-profit-business-model.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/the-startup-garage-non-profit-things-to-consider-for-non-profit-business-model.jpg\",\"width\":2560,\"height\":1696,\"caption\":\"Building in a hand businessmen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mistakes Small Business Owners Make When Building a Media List\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mistakes Small Business Owners Make When Building a Media List | Newswire","description":"The first and biggest mistake small business owners make is to not actually build a media list. A media list can be a tremendous asset. Connecting with","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list","og_locale":"en_US","og_type":"article","og_title":"Mistakes Small Business Owners Make When Building a Media List","og_description":"The first and biggest mistake small business owners make is to not actually build a media list. A media list can be a tremendous asset. Connecting with","og_url":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2016-11-28T13:00:26+00:00","article_modified_time":"2018-12-21T15:43:05+00:00","og_image":[{"width":540,"height":405,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/the-startup-garage-non-profit-things-to-consider-for-non-profit-business-model-540x405.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list","url":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list","name":"Mistakes Small Business Owners Make When Building a Media List | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/the-startup-garage-non-profit-things-to-consider-for-non-profit-business-model.jpg","datePublished":"2016-11-28T13:00:26+00:00","dateModified":"2018-12-21T15:43:05+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"The first and biggest mistake small business owners make is to not actually build a media list. A media list can be a tremendous asset. Connecting with","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/the-startup-garage-non-profit-things-to-consider-for-non-profit-business-model.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/the-startup-garage-non-profit-things-to-consider-for-non-profit-business-model.jpg","width":2560,"height":1696,"caption":"Building in a hand businessmen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/mistakes-small-business-owners-make-when-building-a-media-list#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Mistakes Small Business Owners Make When Building a Media List"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2601"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/2606"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"email-press-release\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\")
<\/a><\/p>\n