{"id":2598,"date":"2016-11-25T09:00:56","date_gmt":"2016-11-25T14:00:56","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2598"},"modified":"2018-12-21T10:43:05","modified_gmt":"2018-12-21T15:43:05","slug":"how-to-choose-images-for-your-press-release-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2","title":{"rendered":"How to Choose Images for Your Press Release"},"content":{"rendered":"

Today\u2019s press release is more than just print content. In fact, the releases that have the best results are those that contain images and visuals. If you\u2019re looking to really maximize your press release efforts, it pays to take advantage of this simple tactic. Of course, choosing the right images is important. The following tips and advice will help you choose the right images for your news release.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

    \n
  1. Make sure they\u2019re relevant to your story.<\/strong> Each image that you include in your press release, and you can have more than one, should absolutely support the information and news that you\u2019re sharing. For example, if you\u2019re announcing an event, then photos from last year\u2019s event may be a great addition. If you\u2019re announcing a product launch, then include photos of the product. And if you\u2019re sharing data or facts, why not include a chart or graph that represents that data?<\/li>\n<\/ol>\n
      \n
    1. Make sure they\u2019re unique<\/strong> \u2013 no stock photos, please. Each photo or image that you include in your press release should be an original image. Stock photos, even good stock photos, give media representatives and readers the wrong image. Instead of adding to your release, they hurt your credibility. Photos don\u2019t need to be professional quality, though do strive to choose the best images possible. Take photos that are clear, well lit, composed well, and that have good contrast.<\/li>\n<\/ol>\n
        \n
      1. Make sure they\u2019re good quality.<\/strong> Media representatives want to see images in your release that are ready to use. That means they are large enough and good enough quality for publication. If you use a distribution service, they may have guidelines for images as well.<\/li>\n<\/ol>\n
          \n
        1. Tag Your Photos.<\/strong> When you include images in your release, it gives you the opportunity to optimize them for search. Include your keywords in the image\u2019s file name, title, alt- text, and description.<\/li>\n<\/ol>\n
            \n
          1. Promote Sharing.<\/strong> If you want to publish your release on social media, include social sharing features for your images. As you may know, images are the predominant content on sites like Facebook. By including images in your release and making them shareable, you help increase the engagement for your release and boost your results.<\/li>\n<\/ol>\n
              \n
            1. Brand your business with images.<\/strong> Finally, don\u2019t forget to include your logo and website URL in your press release. And make sure that any image you do include in your release accurately represents your brand, your message, and your vision.<\/li>\n<\/ol>\n

              Images are a tremendously useful way to boost your press release results. Test and track your images and follow these simple guidelines. Bring your press release marketing efforts up a notch with images.<\/p>\n

              Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

              Today\u2019s press release is more than just print content. In fact, the releases that have the best results are those …<\/p>\n","protected":false},"author":3,"featured_media":2599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[333,515,348],"class_list":["post-2598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-adding-images-to-your-press-release","tag-how-to-add-images-to-your-story","tag-using-images-with-your-press-release"],"acf":[],"yoast_head":"\nHow to Choose Images for Your Press Release | Newswire<\/title>\n<meta name=\"description\" content=\"Today\u2019s press release is more than just print content. In fact, the releases that have the best results are those that contain images and visuals. If\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose Images for Your Press Release\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s press release is more than just print content. In fact, the releases that have the best results are those that contain images and visuals. If\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-25T14:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/Choosing_the_right_inbound_marketing_agency_-_what_to_look_for.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2800\" \/>\n\t<meta property=\"og:image:height\" content=\"1867\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2\",\"name\":\"How to Choose Images for Your Press Release | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/Choosing_the_right_inbound_marketing_agency_-_what_to_look_for.jpg\",\"datePublished\":\"2016-11-25T14:00:56+00:00\",\"dateModified\":\"2018-12-21T15:43:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Today\u2019s press release is more than just print content. In fact, the releases that have the best results are those that contain images and visuals. If\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/Choosing_the_right_inbound_marketing_agency_-_what_to_look_for.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/Choosing_the_right_inbound_marketing_agency_-_what_to_look_for.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Choice and decisions: businessman thinking with question marks written on adhesive notes stuck to a brick wall\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Choose Images for Your Press Release\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Choose Images for Your Press Release | Newswire","description":"Today\u2019s press release is more than just print content. In fact, the releases that have the best results are those that contain images and visuals. If","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2","og_locale":"en_US","og_type":"article","og_title":"How to Choose Images for Your Press Release","og_description":"Today\u2019s press release is more than just print content. In fact, the releases that have the best results are those that contain images and visuals. If","og_url":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2016-11-25T14:00:56+00:00","article_modified_time":"2018-12-21T15:43:05+00:00","og_image":[{"width":2800,"height":1867,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/Choosing_the_right_inbound_marketing_agency_-_what_to_look_for.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2","url":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2","name":"How to Choose Images for Your Press Release | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/Choosing_the_right_inbound_marketing_agency_-_what_to_look_for.jpg","datePublished":"2016-11-25T14:00:56+00:00","dateModified":"2018-12-21T15:43:05+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Today\u2019s press release is more than just print content. In fact, the releases that have the best results are those that contain images and visuals. If","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/Choosing_the_right_inbound_marketing_agency_-_what_to_look_for.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/11\/Choosing_the_right_inbound_marketing_agency_-_what_to_look_for.jpg","width":2560,"height":1707,"caption":"Choice and decisions: businessman thinking with question marks written on adhesive notes stuck to a brick wall"},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/how-to-choose-images-for-your-press-release-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Choose Images for Your Press Release"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2598"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/2599"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}