{"id":2595,"date":"2016-11-24T11:30:09","date_gmt":"2016-11-24T16:30:09","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2595"},"modified":"2018-12-21T10:43:05","modified_gmt":"2018-12-21T15:43:05","slug":"common-press-release-hashtag-mistakes","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/common-press-release-hashtag-mistakes","title":{"rendered":"Common Press Release Hashtag Mistakes"},"content":{"rendered":"

Hashtags are a great way to make your press release a bit more search friendly. It\u2019s an added feature or element that your readers will appreciate. And if you test and track your results, you may find that press releases with hashtags are shared and republished more often.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Additionally, if you\u2019re planning on publishing your press release on social media, then hashtags are a social-friendly feature that will give your release more attention and traction. But it\u2019s not enough to just post hashtags in your release. In fact, there are many mistakes that can be made.<\/p>\n

Let\u2019s talk about those mistakes so you can avoid them and leverage the power of tags in your press release.<\/p>\n

Mistake #1 Hashtag Stuffing<\/strong><\/p>\n

Sure, you can list thirty different hashtags. You can sprinkle them throughout your release too. But why? It\u2019s distracting. The reader may very well miss the point of your news release because they are too focused on your tags. Hashtags are supposed to add to your release, not detract from it. Keep your tags to five or fewer.<\/p>\n

Mistake #2 Not Including the Hashtag #PressRelease<\/strong><\/p>\n

You might be surprised how often this is overlooked. Yet when you\u2019re publishing a press release on social media, you want to make sure that potential reads know what you\u2019re posting. It embraces transparency. It also makes your information more accessible by the media. They do search social media for story ideas, and if you skip this #PressRelease tag then you may get overlooked.<\/p>\n

Mistake #3 Forgetting Local Tags<\/strong><\/p>\n

If you are hoping that local media will pick up your news, then it\u2019s vitally important to include local hashtags. For example, #AustinTexasRestaurantWeek. You can bet that local media representatives are searching social media. And if you can tie your press release news into a local event or keyword phrase, you may get some extra traction for your release.<\/p>\n

Mistake #4 Publishing Irrelevant Hashtags<\/strong><\/p>\n

Don\u2019t use a hashtag in your news release unless it directly relates to your information. People often use them as a bit of clickbait. For example, they might use a celebrity name simply to get people to read their information. This hurts your reputation and it doesn\u2019t get you any more genuine website traffic or sales.<\/p>\n

Mistake #5 Not Getting Creative with Your Own Hashtags<\/strong><\/p>\n

Why not spend some time creating a hashtag for your news release that is attention-grabbing and relevant to your information? Your audience may really appreciate the creativity, and hashtags can go viral. Brand your release with a unique hashtag phrase.<\/p>\n

Hashtags can add interest, personality, and search optimization for your news release. However, it\u2019s important to use them strategically. Avoid these five mistakes and leverage the power of hashtags.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Hashtags are a great way to make your press release a bit more search friendly. It\u2019s an added feature or …<\/p>\n","protected":false},"author":3,"featured_media":2596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[315,316,314],"class_list":["post-2595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-are-you-using-hashtags-correctly","tag-how-to-use-hashtags-in-your-press-release","tag-the-power-of-hashtags"],"acf":[],"yoast_head":"\nCommon Press Release Hashtag Mistakes | Newswire<\/title>\n<meta name=\"description\" content=\"Hashtags are a great way to make your press release a bit more search friendly. It\u2019s an added feature or element that your readers will appreciate. 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