{"id":2431,"date":"2016-09-29T12:04:10","date_gmt":"2016-09-29T16:04:10","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2431"},"modified":"2018-12-21T10:43:07","modified_gmt":"2018-12-21T15:43:07","slug":"hashtags-and-press-releases-success-tips","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/hashtags-and-press-releases-success-tips","title":{"rendered":"Hashtags and Press Releases – Success Tips"},"content":{"rendered":"

Hashtags are often used in social media. They help improve search for posts, which in turn can increase engagement and reach. You don\u2019t have to limit your use of hashtags to social media. In fact, leveraging them in your content, including your press releases, can generate better results. We\u2019ve compiled ten success tips for using hashtags in your press release marketing.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

    \n
  1. Set goals<\/strong> \u2013 Always set goals. Decide what you want to achieve with both your press release and your hashtags.<\/li>\n
  2. Measure results<\/strong> \u2013 Leverage your distribution service analytics and use your own analytics, like Google Analytics, to evaluate your hashtag success. Which tags grabbed attention? Which tags helped you achieve your goals?<\/li>\n
  3. The news as a hashtag<\/strong> \u2013 Use the news in your press release as a hashtag. For example, #Newstudyfinds #researchresults.<\/li>\n
  4. The event as a hashtag<\/strong> \u2013 Announcing an event, use the event as a hashtag. For example, #charity5k.<\/li>\n
  5. Limit the number of hashtags<\/strong> \u2013 Don\u2019t go overboard with your hashtags. Limit them to three to five. No more. Too many hashtags detract from their power and it can make it difficult to track.<\/li>\n
  6. Keyword hashtags<\/strong> \u2013 Use the keywords that your audience might use to find your information. Think about the keywords you use in your content. What words or phrases are relevant to your press release?<\/li>\n
  7. Location-based hashtags<\/strong> \u2013 If your press release is pertinent to your community, consider using location-based keywords. This may help you get attention from local media representatives.<\/li>\n
  8. Trending hashtags<\/strong> \u2013 If your press release addresses a trending topic, or is relevant to one, then consider using popular or trending hashtags in your release. You\u2019ll grab more search traffic.<\/li>\n
  9. Name hashtags<\/strong> \u2013 Leverage the names of any people who are quoted or who are notable in your press release.<\/li>\n
  10. #Pressrelease<\/strong> \u2013 The perfect, and necessary, hashtag when sharing your release on social media. It tells your audience what to expect. They appreciate it and it helps people who are searching for press releases on social media.<\/li>\n
  11. Use them in your headline<\/strong> \u2013 Headlines are an important part of your press release. Some say they\u2019re the most important. Your headline has to grab attention and tell your audience what your release is about. You may have success including hashtags in your release headline. Give it a shot. Of course, test and track your results.<\/li>\n<\/ol>\n

    These are just some quick and easy ideas. Look outside the box when using hashtags. You might be surprised how effective they can be in your press release marketing efforts. And of course, always set goals and evaluate your results so that you can continuously improve your success.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    Hashtags are often used in social media. They help improve search for posts, which in turn can increase engagement and …<\/p>\n","protected":false},"author":3,"featured_media":2432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[315,316,314],"class_list":["post-2431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-are-you-using-hashtags-correctly","tag-how-to-use-hashtags-in-your-press-release","tag-the-power-of-hashtags"],"acf":[],"yoast_head":"\nHashtags and Press Releases - Success Tips | Newswire<\/title>\n<meta name=\"description\" content=\"Hashtags are often used in social media. They help improve search for posts, which in turn can increase engagement and reach. 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