{"id":2409,"date":"2016-09-21T11:20:04","date_gmt":"2016-09-21T15:20:04","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2409"},"modified":"2018-12-21T10:43:07","modified_gmt":"2018-12-21T15:43:07","slug":"press-release-writing-proven-tips","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/press-release-writing-proven-tips","title":{"rendered":"Press Release Writing – Proven Tips"},"content":{"rendered":"

Writing a press release is often one of the biggest writing challenges you\u2019ll face. It\u2019s not difficult, once you get the method and thought process down. However, it can take a bit of a strategy and process to become proficient. The key, of course, is to make sure your information is newsworthy. This is one of the areas where people get caught up and make mistakes. The following tips are proven tips from successful press release writers, marketers, and journalists.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

    \n
  1. Know Your 5 W\u2019s.<\/strong><\/li>\n<\/ol>\n

    The 5W\u2019s are learned in journalism school. However, you\u2019ve probably not going to journalism school so here they are; who, what, where, when, and why. Your press release is designed to capture the attention of the media, at least in part. This means it must include your 5W\u2019s. That\u2019s what they\u2019re looking for. Before you sit down to write your press release, outline these w\u2019s. It\u2019ll make the process easier.<\/p>\n

      \n
    1. Identify Your News.<\/strong><\/li>\n<\/ol>\n

      What\u2019s your news? What is the news that your release is announcing? Write a quick sentence or two to summarize your news. Do this before you write your release. It\u2019ll help you stay focused.<\/p>\n

        \n
      1. Outline Before You Write.<\/strong><\/li>\n<\/ol>\n

        Outline your news release before you write it. Each news release has a standard format. It has a headline, an intro paragraph, a few body paragraphs where you back up your information, add quotes, and include links to other media (like video). You then conclude with some type of call to action. Create a template outline so that each time you sit down to write a release, you can jot down the specifics. It\u2019ll make it easier to write your release.<\/p>\n

          \n
        1. Know Why They Should Care.<\/strong><\/li>\n<\/ol>\n

          Why will the media and\/or your audience care about the information in your release? If you can\u2019t answer this question, don\u2019t write the release. Joey Bob Smith getting a promotion isn\u2019t news. Your audience doesn\u2019t care. But if Joey Bob\u2019s promotion means something significant for your audience, then that\u2019s your angle. You have to be able to answer this question as you answer the question, \u201cwhat\u2019s your news?\u201d They have to be aligned.<\/p>\n

            \n
          1. Gather Facts and Quotes First.<\/strong><\/li>\n<\/ol>\n

            How will you back up the information in your news release? Think in terms of facts, data, video and other media, as well as quotes. Start collecting that information right away.<\/p>\n

              \n
            1. Know Your Goal.<\/strong><\/li>\n<\/ol>\n

              Identify the goal for your press release before you write it. This will support you to write a release that fits your goals and helps you succeed.<\/p>\n

                \n
              1. Write Your Headline First.<\/strong><\/li>\n<\/ol>\n

                This goes against many common tips for other types of content. However, your headline is a critical component of your release. It tells your potential reader why they should care and identifies your news.<\/p>\n

                  \n
                1. Have It Edited.<\/strong><\/li>\n<\/ol>\n

                  Have your press release edited by someone other than yourself. Ask them to look not only for spelling and grammar, but also for clarity. Make sure you\u2019re saying what you need to say as simply and clearly as possible.<\/p>\n

                  Finally, end your press release the right way.\u00a0 Include your contact information and the traditional symbol to journalists that the release is complete. Press releases traditionally end with three ###s.<\/p>\n

                  Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

                  Writing a press release is often one of the biggest writing challenges you\u2019ll face. It\u2019s not difficult, once you get …<\/p>\n","protected":false},"author":3,"featured_media":2410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[692,17,913],"class_list":["post-2409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-best-practices-for-press-releases","tag-pr-writing-tips-2","tag-tips-for-writing-press-release"],"acf":[],"yoast_head":"\nPress Release Writing - Proven Tips | Newswire<\/title>\n<meta name=\"description\" content=\"Writing a press release is often one of the biggest writing challenges you\u2019ll face. 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