Think Content For That Niche.<\/strong><\/p>\nWhat do your target customers really want and need, in relation to your products and services? Plan content around their needs. In this way, you are more likely to be able to pitch successfully to bloggers in your niche.<\/p>\n
Remember That Bloggers Are People Too.<\/strong><\/p>\nRead their biographies, look at the way they have organized their blog. Do they write reviews? If so, contact them to ask them if they would like to try a free sample. They may not give you a review, but most bloggers will be interested in trying something that could make their lives better.<\/p>\n
Treat Bloggers With Respect.<\/strong><\/p>\nThese days, bloggers are key influences who help spread brand awareness. Treat them like media professionals. Don\u2019t try to make them your best friend or waste your time pitching to them. Chances are they\u2019re on deadline just like any other journalist.<\/p>\n
Look For Other Chances To Work With Them.<\/strong><\/p>\nLook around their blog carefully. See what they include on it and how they monetize it. For example, you might see banners, AdSense ads from Google, and ad blocks from services like Double click and so on. They might be willing sell you ad space for a reasonable amount of money. Ask for more information about their demographics and check their rate card.<\/p>\n
Offer To Become A Guest Blogger.<\/strong><\/p>\nMost bloggers will be willing to accept guest blog posts as long as they are useful and relevant and don\u2019t like one long, dull sales letter. Check the keywords that are most prominent at the blog and think of several articles you could write about that topic.<\/p>\n
Or, look for any gaps in topic that you feel are important in relation to your niche and point this out to them. You can use the formula, \u201cI love your content about X but notice you haven\u2019t got a great deal about Y. Would it be helpful to you and your readers if we were to offer you some guest blog posts about Y?\u201d<\/p>\n
Think Multimedia.<\/strong><\/p>\nSupport your content with images, video, infographics any anything that makes the content stand out.<\/p>\n
Follow Up Promptly.<\/strong><\/p>\nIf the blogger you approach does express an interest, get back to them as soon as you can. Show how you are reliable and easy to work with. They will be interested in a long-term relationship.<\/p>\n
Don\u2019t Give Up.<\/strong><\/p>\nIf at first you don\u2019t succeed, try several more times. You can\u2019t be sure your email has been delivered. Even if it has, you can\u2019t be sure it was read. They may be so busy that they put it aside to read later and forgot about it.<\/p>\n
If you don\u2019t hear anything within a day or 2, try again. If they say yes, follow up. If they say maybe, follow up. If they say no, try again with a different pitch in the near future.<\/p>\n
Use these blogger outreach best practices and see how much media coverage you can get.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"There are a number of best practices when it comes to blogger outreach. The first is to understand why bloggers …<\/p>\n","protected":false},"author":3,"featured_media":2349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[918,774,177],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-blogger-outreach-best-practices","tag-how-to-have-a-successful-media-outreach","tag-press-release-audience"],"acf":[],"yoast_head":"\n
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<\/a><\/p>\n