{"id":2316,"date":"2016-08-23T12:00:12","date_gmt":"2016-08-23T16:00:12","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2316"},"modified":"2018-12-21T10:43:08","modified_gmt":"2018-12-21T15:43:08","slug":"reposting-rules-press-release-marketing","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/reposting-rules-press-release-marketing","title":{"rendered":"Reposting Rules \u2013 Press Release Marketing"},"content":{"rendered":"<p>There are many facets to a good press release marketing strategy. The first and foremost is to make sure that you have a solid press release schedule. Now that might be one press release a month with a clear cut plan on the \u201cnews\u201d you\u2019re sharing. The news can include events, product launches, and new information or studies, among many other things. Your strategy should also include a distribution plan. Your plan should include who, how, and when you\u2019re going to disseminate your press release out into the world. And that\u2019s where the concept of reposting comes into play. Should you repost? What are the rules, guidelines, and best practices?<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>Reposting On Your Website<\/strong><\/p>\n<p>Generally speaking, when you distribute your press release, it will be posted on a large number of media outlets. If you repost the press release on your blog or website, you may run into duplicate content issues with search engine algorithms. However, that may not matter to you. It depends on your goals. It is always a good idea to have press releases available on your website, and they\u2019re usually located on your media page. One option is to include links to the press releases rather than to repost them directly onto your site\u2019s page. This way the information is available to reporters but you don\u2019t have to deal with duplicate content issues.<\/p>\n<p><strong>Reposting On Social Media<\/strong><\/p>\n<p>Social media press releases can be a terrific way to garner both media attention and to generate awareness for your business and brand. There also aren\u2019t the same issues that you might face regarding duplicate content. However, there are some general rules regarding reposting your press release on social media.<\/p>\n<p>The first is to make sure your audience is present on your chosen social media site. If you post on Twitter, but you don\u2019t really have a presence or an audience on Twitter, then reposting your release doesn\u2019t make much sense.<\/p>\n<p>The second rule of thumb is to make people aware of the fact that you\u2019re publishing a press release. You might actually put the words \u201cpress release\u201d in the post. This helps create transparency and it can improve your engagement.<\/p>\n<p>Finally, add some social media friendly features to your release. These include (but aren\u2019t limited to) images and media; people share information more readily if it contains images or media.\u00a0 Also consider including social share buttons to make it easier to engage.<\/p>\n<p><strong>Reposting Via Email<\/strong><\/p>\n<p>A third option is to repost your press release and send it to your email list. Make sure your list is going to care about the information. As with social media, make sure they know it\u2019s a press release too. You might include the words \u201cpress release\u201d in your subject line.<\/p>\n<p>Reposting your press release is a way to gain further traction from your news. However, it\u2019s always important to make sure you embrace best practices. If your distribution and reposting strategy supports your goals and fits basic guidelines, then repost away.<\/p>\n<h3><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>There are many facets to a good press release marketing strategy. The first and foremost is to make sure that &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[760,508,177,279,764],"class_list":["post-2316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-effective-press-release-marketing","tag-get-your-news-shared-on-social-media","tag-press-release-audience","tag-press-release-engagement","tag-press-release-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reposting Rules \u2013 Press Release Marketing | Newswire<\/title>\n<meta name=\"description\" content=\"There are many facets to a good press release marketing strategy. The first and foremost is to make sure that you have a solid press release schedule. Now\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/reposting-rules-press-release-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reposting Rules \u2013 Press Release Marketing\" \/>\n<meta property=\"og:description\" content=\"There are many facets to a good press release marketing strategy. The first and foremost is to make sure that you have a solid press release schedule. 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