{"id":2303,"date":"2016-08-17T11:05:58","date_gmt":"2016-08-17T15:05:58","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2303"},"modified":"2018-12-21T10:43:09","modified_gmt":"2018-12-21T15:43:09","slug":"how-to-gain-credibility-with-your-press-releases-and-why-its-important","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-gain-credibility-with-your-press-releases-and-why-its-important","title":{"rendered":"How to Gain Credibility with Your Press Releases \u2013 And Why It\u2019s Important"},"content":{"rendered":"

In the world of business there are a handful of reasons why people buy. We\u2019re talking about both businesses-to-business and business-to-consumer transactions \u2013 it doesn\u2019t matter. The buying triggers are the same. One of those buying triggers is credibility. We buy from people and companies we perceive to be credible.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

What Does it Mean to be Credible?<\/strong><\/p>\n

In the simplest of terms, it means to be trusted and believable. Credibility is intimately linked with authority, transparency, and trust. If people don\u2019t believe that you\u2019re being truthful, then you have no shot at credibility. However, credibility in marketing terms also goes a bit further than your standard definition. Credibility for a buying behavior means not only does your prospect believe that you\u2019re trustworthy, they also believe that the information you\u2019re sharing is valuable. You can tell someone that the sun rises in the east and you\u2019re being accurate and truthful, but you\u2019re not offering value. They already know that. So credibility also means providing useful information.<\/p>\n

The Press Release Connection<\/strong><\/p>\n

The core nature of a press release is to share something newsworthy. You\u2019re making some sort of announcement and it\u2019s a big deal. However, a press release is also regarded as a highly structured document. There\u2019s little room for embellishment and flowery language. You basically stick to the facts and answer the 5W\u2019s; who, what, where, when, and why.<\/p>\n

This makes the press release a truly useful tool for establishing and\/or building your company credibility. You\u2019re providing valuable news and you\u2019re backing it up with facts. That\u2019s almost the very definition of credibility. Of course, you still have to make sure that your news and information is valuable.<\/p>\n

Adding Credibility to Press releases<\/strong><\/p>\n

The function of a press release is to gain media and\/or public attention and awareness for your news and company. In a release, you announce your news, you back it up with facts, you share quotes, and you give background about your company. All of these components of a press release are an opportunity to gain credibility.<\/p>\n

Just the facts \u2013 taking a look at any facts in your press release, make sure they\u2019re relevant, accurate, sourced (if you didn\u2019t gather the facts, then where did they come from? Always cite your sources), and make sure they offer value to the reader.<\/p>\n

Your quotes \u2013 the people you quote in your news release can boost, or hinder, your credibility. Make sure they\u2019re relevant to the story and that their quote is accurate, trustworthy, and supports your brand message.<\/p>\n

Your company message and background \u2013 Who you are, where you came from, and other vital information about your company helps establish you as a respected organization. Each press release should have a section that includes company background and contact information.<\/p>\n

If you\u2019re looking to build company credibility, look no further than your press release marketing efforts. Make sure you\u2019re leveraging this unique form of content to build your company\u2019s reputation. And let\u2019s not forget that media coverage almost always boosts credibility. It gives you the social proof and authority your company needs to grow and prosper.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

In the world of business there are a handful of reasons why people buy. We\u2019re talking about both businesses-to-business and …<\/p>\n","protected":false},"author":3,"featured_media":2304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[188,66,67],"class_list":["post-2303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-create-a-newsworthy-press-release","tag-credibility-and-press-releases","tag-press-release-help-credibility"],"acf":[],"yoast_head":"\nHow to Gain Credibility with Your Press Releases \u2013 And Why It\u2019s Important | Newswire<\/title>\n<meta name=\"description\" content=\"In the world of business there are a handful of reasons why people buy. 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