{"id":2227,"date":"2016-07-29T09:00:32","date_gmt":"2016-07-29T13:00:32","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2227"},"modified":"2018-12-21T10:43:09","modified_gmt":"2018-12-21T15:43:09","slug":"your-press-release-checklist","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/your-press-release-checklist","title":{"rendered":"Your Press Release Checklist"},"content":{"rendered":"<p>When you\u2019re working with something as important and structured as a press release, it\u2019s great to have some resources. A press release needs to be newsworthy, and it hopefully supports you to achieve your marketing, press and public relations goals. We\u2019ve put together a checklist to help you make sure you\u2019ve checked all the boxes and written the best press release.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<ul>\n<li>Does your headline grab attention?<\/li>\n<li>Does your headline leverage:\n<ul>\n<li>Keywords?<\/li>\n<li>Your company name?<\/li>\n<li>Your location (if targeting local media)?<\/li>\n<\/ul>\n<\/li>\n<li>Does your headline clearly convey your main point?<\/li>\n<li>Does your first sentence quickly summarize the story?<\/li>\n<li>Does your first paragraph grab interest?<\/li>\n<li>Does my first paragraph cover the 5W\u2019s? We\u2019re talking about who, why, what, when, and where.<\/li>\n<li>Does your press release follow the traditional format and flow?<\/li>\n<li>Do you have quotes from experts?<\/li>\n<li>Do the quotes add personality, interest, and credibility to your news?<\/li>\n<li>Do you have relevant facts, statistics, and data to back up your news?<\/li>\n<li>Have the facts been cited and are the sources credible?<\/li>\n<li>Have you used active voice?<\/li>\n<li>Have you identified the goal for your press release and does your current plan support your goals?<\/li>\n<li>Can you get a trustworthy third party to comment on the importance of your news?<\/li>\n<li>Do you have images that support your news?<\/li>\n<li>Do the images add interest?<\/li>\n<li>Are your images tagged appropriately to facilitate search?<\/li>\n<li>Can journalists easily access high-resolution photos or graphics?<\/li>\n<li>Is there an opportunity for video?<\/li>\n<li>If your news release focuses on the publication of a report or research paper, can journalists access a preview copy?<\/li>\n<li>Do you have supplemental materials like case studies, reports, or fact sheets?<\/li>\n<li>Are those supplemental materials accessible by media reps?<\/li>\n<li>Is your contact information clear and accurate?<\/li>\n<li>With regards to branding, have you added the right logos?<\/li>\n<li>Is there a link to your website homepage?<\/li>\n<li>Have you included your company\u2019s boilerplate text?<\/li>\n<li>Does the release have the approval required?<\/li>\n<li>Have you proofread your release, checking the spelling, grammar, clarity, and accuracy?<\/li>\n<li>Do all the links work?<\/li>\n<li>Is your release ready for social media?<\/li>\n<li>If using social media, have you integrated your social profiles?<\/li>\n<li>Has your release been proofread by someone else?<\/li>\n<li>Have you chosen a press release distribution service?<\/li>\n<li>Do you have a media pitch plan in place?<\/li>\n<li>If so, have you pitched your press release to your chosen representatives before the date your press release is scheduled to be release?<\/li>\n<li>Do you have an analytics plan in place to track and evaluate your press release success?<\/li>\n<\/ul>\n<p>You can use this checklist to help make sure your release has all of the elements that are important for success. It\u2019s comprehensive and a great way to end every release before you send it out into the world.<\/p>\n<h3><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re working with something as important and structured as a press release, it\u2019s great to have some resources. A &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[678,217,464],"class_list":["post-2227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-better-press-release-tips","tag-how-to-write-a-good-press-release","tag-press-release-checklist"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Press Release Checklist | Newswire<\/title>\n<meta name=\"description\" content=\"When you\u2019re working with something as important and structured as a press release, it\u2019s great to have some resources. 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