{"id":2203,"date":"2016-07-20T12:02:59","date_gmt":"2016-07-20T16:02:59","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2203"},"modified":"2019-01-15T15:51:29","modified_gmt":"2019-01-15T20:51:29","slug":"how-to-win-over-the-media-with-your-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release","title":{"rendered":"How to Win Over the Media with Your Press Release"},"content":{"rendered":"

One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can play an important role in helping you create this awareness. When they pick up the information in your release and cover it in a story, you get to reach a larger audience. You also achieve credibility, trust, authority, and all of the other factors that are important to marketing and building your business.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Have Something Worth Saying \u2013 Make Sure Your Information Is Newsworthy<\/strong><\/p>\n

You\u2019ve likely heard this best practice, tip, or advice a hundred or more times. However, it\u2019s important. If you want to achieve your press release goals, if you want wide distribution and many reprints, and if you want the media to cover your news, then it has to be news.<\/p>\n

If you\u2019re not sure what that means (and to be fair, it can be confusion) then spend a few minutes reading press releases. They generally are announcing something that is relevant to their audience. You might announce a book signing event, new research, new products or services. Ask yourself why the media would care about your story. Then make sure your press release answers that question.<\/p>\n

Have Credible and Compelling Quotes That Are Relevant to Your Story.<\/strong><\/p>\n

The stronger your story quotes (and their sources), the more likely the press is going to jump on your story. For example, a fitness technology company that can get an athlete or a fitness trainer to provide a quote for their news release will get more attention from the media. Generally speaking, look for about 2-3 good quotes related to your news story.<\/p>\n

Have Images the Media Can Use<\/strong><\/p>\n

Make it easy for journalists to cover your story. Give them what they need. And one of the key pieces that they\u2019ll need for their story is images. No blog, magazine, or news site publishes anything without images. If your press release images are ready to use, then you may get more attention from the media. It\u2019s also great if you have a media package ready for them to access and use with images, fact sheets, and any other supplemental information they might want.<\/p>\n

Include Video If Possible<\/strong><\/p>\n

Press releases that have video tend to perform better with media representatives than those without. You may also find that video helps your press relapse go viral on social media. Make sure, of course, that your video is both short and relevant.<\/p>\n

Back Up Your Information with Data (And Cite Any Sources)<\/strong><\/p>\n

Journalists are going to have to check any facts that you use in your news release. They prefer releases with data, but it\u2019s important to also make sure that the data you use is cited with the primary source. This saves time and steps for the reporter.<\/p>\n

Include Contact Information, Links to Your Website, And Social Media Links.<\/strong><\/p>\n

Finally, make it easy for them to connect with you online and off. Make sure that all of your contact information is included and that it\u2019s up to date. If you have social media accounts, include those links, as well as links to your website.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

One of the common goals for any press release is to generate awareness and build your brand. The larger your …<\/p>\n","protected":false},"author":3,"featured_media":5088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[168,356,642],"class_list":["post-2203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-better-media-relations","tag-builiding-relationships-with-media","tag-earning-media-attention"],"acf":[],"yoast_head":"\nHow to Win Over the Media with Your Press Release | Newswire<\/title>\n<meta name=\"description\" content=\"One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Win Over the Media with Your Press Release\" \/>\n<meta property=\"og:description\" content=\"One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-20T16:02:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-15T20:51:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/07\/winmediaover.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release\",\"name\":\"How to Win Over the Media with Your Press Release | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/07\/winmediaover.jpeg\",\"datePublished\":\"2016-07-20T16:02:59+00:00\",\"dateModified\":\"2019-01-15T20:51:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/07\/winmediaover.jpeg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/07\/winmediaover.jpeg\",\"width\":500,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Win Over the Media with Your Press Release\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Win Over the Media with Your Press Release | Newswire","description":"One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release","og_locale":"en_US","og_type":"article","og_title":"How to Win Over the Media with Your Press Release","og_description":"One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can","og_url":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2016-07-20T16:02:59+00:00","article_modified_time":"2019-01-15T20:51:29+00:00","og_image":[{"width":500,"height":333,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/07\/winmediaover.jpeg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release","url":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release","name":"How to Win Over the Media with Your Press Release | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/07\/winmediaover.jpeg","datePublished":"2016-07-20T16:02:59+00:00","dateModified":"2019-01-15T20:51:29+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"One of the common goals for any press release is to generate awareness and build your brand. The larger your reach, the better your results. The media can","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/07\/winmediaover.jpeg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/07\/winmediaover.jpeg","width":500,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/how-to-win-over-the-media-with-your-press-release#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Win Over the Media with Your Press Release"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2203"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/5088"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}