{"id":2181,"date":"2016-07-12T12:01:50","date_gmt":"2016-07-12T12:01:50","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2181"},"modified":"2018-12-21T10:43:10","modified_gmt":"2018-12-21T15:43:10","slug":"preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset","title":{"rendered":"Preparing to Pitch Your Story to the Media, how to Get in the Right Mindset"},"content":{"rendered":"

When working on your company\u2019s press and publicity, it\u2019s important to focus on strategy. Many marketing professionals work quite hard on both the planning and the implementation phases of every marketing objective. In fact, when you pick up the phone or send an email that\u2019s what is first and foremost on your mind. Yet it\u2019s your mind that may get in the way of success.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

Mindset is defined as your established set of attitudes. So your attitude about your pitch can and does make a difference. Put yourself in the shoes of your chosen media representative for a minute. Are you more likely to listen to someone who is calm, focused, and present \u2013 actually listening to your questions and needs?\u00a0 That\u2019s generally the best mindset approach to have, so let\u2019s talk about how to get into the right mindset so that you\u2019re able to approach the conversation with the right attitude.<\/p>\n

    \n
  1. Have Clear Objectives and Goals<\/strong><\/li>\n<\/ol>\n

    Before you practice a pitch, pick up the phone, or send an email \u2013 even before you plan your pitch, it\u2019s important to have a deep understanding of your company, your goals, and objectives. You need to know, without a doubt, what your company is about, what you mean to your audience, and how your marketing tactics connect with your goals and objectives.<\/p>\n

    In short, you need to be ready, willing, and able to explain your company, including your vision, mission, and value proposition, to your chosen media rep. The more confident you are on your knowledge and understanding, the easier it will be stay calm and focused during your conversation.<\/p>\n

      \n
    1. Have a Plan<\/strong><\/li>\n<\/ol>\n

      Know what you\u2019re going to say, why you\u2019re going to say it, and what the desired effect will be. In short, have a clear plan. Having a plan will help you stay focused on your objectives. It will also give you an outline for the pitch so that you don\u2019t get off track.<\/p>\n

        \n
      1. Be Confident<\/strong><\/li>\n<\/ol>\n

        Whether you\u2019re speaking face to face, chatting on the phone, or even writing an email, confidence is important. It comes through in your communications, in the language that you use, and how you organize the information. Confidence comes from practicing your pitch, from experience, and from taking #1 and #2 into account. It all works together to help you improve and strengthen your media pitching mindset.<\/p>\n

          \n
        1. Be Patient \u2013 Slow and Steady Wins the Race<\/strong><\/li>\n<\/ol>\n

          Finally, keep in mind that you probably won\u2019t get immediate results from your first pitch. It takes time to build a relationship with a media representative. While it\u2019s completely possible that your timing and story may be perfect, generally that isn\u2019t the case. If you go into your pitch understanding this, it will help you stay present and in the moment with the representative.<\/p>\n

          You\u2019ll get better results if you\u2019re able to connect with the media representative and that means having a solid mindset. That means being confident, calm, and ready to listen and answer any questions that a representative may have.<\/p>\n

          Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

          When working on your company\u2019s press and publicity, it\u2019s important to focus on strategy. Many marketing professionals work quite hard …<\/p>\n","protected":false},"author":3,"featured_media":1419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[168,495,718],"class_list":["post-2181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-media-relations","tag-how-to-find-success-with-your-pitch","tag-how-to-pitch-to-a-journalist"],"acf":[],"yoast_head":"\nPreparing to Pitch Your Story to the Media, how to Get in the Right Mindset | Newswire<\/title>\n<meta name=\"description\" content=\"When working on your company\u2019s press and publicity, it\u2019s important to focus on strategy. Many marketing professionals work quite hard on both the planning\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preparing to Pitch Your Story to the Media, how to Get in the Right Mindset\" \/>\n<meta property=\"og:description\" content=\"When working on your company\u2019s press and publicity, it\u2019s important to focus on strategy. Many marketing professionals work quite hard on both the planning\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-12T12:01:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/848_4275634.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1722\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset\",\"url\":\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset\",\"name\":\"Preparing to Pitch Your Story to the Media, how to Get in the Right Mindset | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/848_4275634.jpg\",\"datePublished\":\"2016-07-12T12:01:50+00:00\",\"dateModified\":\"2018-12-21T15:43:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"When working on your company\u2019s press and publicity, it\u2019s important to focus on strategy. Many marketing professionals work quite hard on both the planning\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/848_4275634.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/848_4275634.jpg\",\"width\":1722,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Preparing to Pitch Your Story to the Media, how to Get in the Right Mindset\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Preparing to Pitch Your Story to the Media, how to Get in the Right Mindset | Newswire","description":"When working on your company\u2019s press and publicity, it\u2019s important to focus on strategy. Many marketing professionals work quite hard on both the planning","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset","og_locale":"en_US","og_type":"article","og_title":"Preparing to Pitch Your Story to the Media, how to Get in the Right Mindset","og_description":"When working on your company\u2019s press and publicity, it\u2019s important to focus on strategy. Many marketing professionals work quite hard on both the planning","og_url":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2016-07-12T12:01:50+00:00","article_modified_time":"2018-12-21T15:43:10+00:00","og_image":[{"width":1722,"height":1800,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/848_4275634.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset","url":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset","name":"Preparing to Pitch Your Story to the Media, how to Get in the Right Mindset | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/848_4275634.jpg","datePublished":"2016-07-12T12:01:50+00:00","dateModified":"2018-12-21T15:43:10+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"When working on your company\u2019s press and publicity, it\u2019s important to focus on strategy. Many marketing professionals work quite hard on both the planning","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/848_4275634.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/848_4275634.jpg","width":1722,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/preparing-to-pitch-your-story-to-the-media-how-to-get-in-the-right-mindset#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Preparing to Pitch Your Story to the Media, how to Get in the Right Mindset"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2181"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/1419"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}