{"id":2158,"date":"2016-07-04T13:00:07","date_gmt":"2016-07-04T13:00:07","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2158"},"modified":"2018-12-21T10:43:10","modified_gmt":"2018-12-21T15:43:10","slug":"press-release-best-practices-for-2016","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016","title":{"rendered":"Press Release Best Practices for 2016"},"content":{"rendered":"

Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well as guidelines for success. Press release best practices haven\u2019t changed much over the years. There are some steadfast rules. However, there are also some best practices that have evolved due to technology and how we share media. Let\u2019s take a look at both.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Understand The Press Release Format<\/strong><\/p>\n

It may sound like a simple thing, and a rule that can be broken, but the press release format exists for a reason. Anyone who reads your press release is going to expect you to adhere to the format. If you don\u2019t, it won\u2019t read like a press release and you risk losing credibility. While the format is decades old, it\u2019s still an integral part of the process. Learn the format and follow it.<\/p>\n

It Must Be Newsworthy<\/strong><\/p>\n

This is one of the steadfast rules of press release writing, and yet it\u2019s also one of the most difficult to grasp and implement. Is your information news? Yes or no? If you\u2019re unsure, then take some time to work with the content in your release. Newsworthy means that it\u2019s topical. It\u2019s important.<\/p>\n

Know Your Audience<\/strong><\/p>\n

This is the case for any marketing piece, and it\u2019s true for your press release too. You may be targeting new prospects, a segment of your audience, or the media \u2013 or a combination. Make sure you understand who you\u2019re writing for and what they want and need from you.<\/p>\n

Understand Targeting<\/strong><\/p>\n

When you distribute your press release through a service, you have distribution options. It\u2019s important that you not only understand your options, but that you understand what industries and outlets will be impacted by your news. You want to make sure you get your press release in front of your target audience. Proper targeting can help increase your results.<\/p>\n

Get It Edited<\/strong><\/p>\n

Your press release needs to be polished and perfect before it is distributed. Get it edited by a professional. Keep in mind that your release represents your company. It\u2019s going to reach media representatives at media outlets across the country. If there are spelling, grammar, and citation errors, it\u2019ll be noticed, and that puts a dent in your credibility. You\u2019ve put so much effort into your release, so don\u2019t forget this last step.<\/p>\n

Cross Promote Your Story<\/strong><\/p>\n

Leverage tools like social media, email, and distribution channels to get the most coverage for your press release. It should go without saying that distribution is essential for optimal reach. However, make sure you choose quality distribution services and channels.<\/p>\n

Leverage Social<\/strong><\/p>\n

Social media like Twitter, Facebook, and LinkedIn are prime opportunities to syndicate your release, to cross-promote it, and to gain social traction. In 2016, if you\u2019re not using social media channels to promote your press release, you\u2019re missing a key opportunity.<\/p>\n

There are certainly more guidelines and best practices. When it comes to press releases it\u2019s a process of adaptation and analysis. Headlines, intro paragraphs, quotes, social proof and even the timing of your release can all make a difference. Embrace the best practices and get the most from your marketing efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well …<\/p>\n","protected":false},"author":3,"featured_media":1958,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[662,692,678],"class_list":["post-2158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-amplify-your-press-release","tag-best-practices-for-press-releases","tag-better-press-release-tips"],"acf":[],"yoast_head":"\nPress Release Best Practices for 2016 | Newswire<\/title>\n<meta name=\"description\" content=\"Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well as guidelines for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release Best Practices for 2016\" \/>\n<meta property=\"og:description\" content=\"Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well as guidelines for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-04T13:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/05\/checklist.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016\",\"url\":\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016\",\"name\":\"Press Release Best Practices for 2016 | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/05\/checklist.png\",\"datePublished\":\"2016-07-04T13:00:07+00:00\",\"dateModified\":\"2018-12-21T15:43:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well as guidelines for success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/05\/checklist.png\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/05\/checklist.png\",\"width\":650,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Release Best Practices for 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Press Release Best Practices for 2016 | Newswire","description":"Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well as guidelines for success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016","og_locale":"en_US","og_type":"article","og_title":"Press Release Best Practices for 2016","og_description":"Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well as guidelines for success.","og_url":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2016-07-04T13:00:07+00:00","article_modified_time":"2018-12-21T15:43:10+00:00","og_image":[{"width":650,"height":650,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/05\/checklist.png","type":"image\/png"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016","url":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016","name":"Press Release Best Practices for 2016 | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/05\/checklist.png","datePublished":"2016-07-04T13:00:07+00:00","dateModified":"2018-12-21T15:43:10+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Every marketing tactic has best practices. These are a combination of expectations for the marketing tactic or channel, as well as guidelines for success.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/05\/checklist.png","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/05\/checklist.png","width":650,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/press-release-best-practices-for-2016#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Press Release Best Practices for 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=2158"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/2158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/1958"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=2158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=2158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=2158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}