{"id":2083,"date":"2016-06-29T11:38:32","date_gmt":"2016-06-29T11:38:32","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2083"},"modified":"2018-12-21T10:43:10","modified_gmt":"2018-12-21T15:43:10","slug":"tips-for-quickly-creating-a-social-media-release-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/tips-for-quickly-creating-a-social-media-release-2","title":{"rendered":"Tips for Quickly Creating a Social Media Release"},"content":{"rendered":"

If you\u2019re going to write and distribute a press release, you\u2019ll achieve a better return on investment if you make sure it is designed to leverage social media. A social media press release is a release that incorporates social media activity, meaning that readers of the release can share, tweet, comment, like and otherwise engage with the press release on social media.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

This of course adds a whole new level of involvement, not to mention a time and energy commitment for those who are creating the press release. The following tips will help you cut back on that time commitment so that you can consistently issue productive social media press releases and take advantage of this powerful channel.<\/p>\n

#1 Get Established On Social Media<\/strong><\/p>\n

If your company doesn\u2019t have a solid, consistent, and growing presence on social media then start there. Create a social media strategy and begin to build your following. If you don\u2019t have a presence on the major social sites, a social media press release won\u2019t do you any good.<\/p>\n

#2 Create a Video Library<\/strong><\/p>\n

One of the most useful tools that you can include in a social media press release is video. Video is one of the most popular types of content to share and engage with on social media. Yet it can take a company a long time to create a video. You can save on time, and energy, by creating a video library. Use the video content that you create in other marketing and content efforts. Your press release video doesn\u2019t have to be unique. It does have to be relevant. By growing a large library of video your team should be able to find a relevant piece to include in your press release or to edit a portion of a video and share a clip.<\/p>\n

#3 Create a Template<\/strong><\/p>\n

Create a template of your social media releases so that your content creation and\/or marketing team can quickly cut and paste relevant content into the chosen fields. For example, the body of your social media releases will be your news. In the left or right margins, you might include links to videos, company bios, additional content, and social media pages and profiles. By creating a template, you make it quick and easy to translate any traditional press release content into a format that\u2019s social media friendly.<\/p>\n

Finally, consider leveraging the tools, features, and functionality of a press release distribution service that supports social media press releases. Some distribution services offer automatic social media distribution services, along with analytics and the ability to display social streams within your content. If you\u2019re looking to maximize both your time and your social media press release results, this type of service can make it significantly easier to reach your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re going to write and distribute a press release, you\u2019ll achieve a better return on investment if you make …<\/p>\n","protected":false},"author":3,"featured_media":1487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach"],"acf":[],"yoast_head":"\nTips for Quickly Creating a Social Media Release | Newswire<\/title>\n<meta name=\"description\" content=\"If you\u2019re going to write and distribute a press release, you\u2019ll achieve a better return on investment if you make sure it is designed to leverage social\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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