{"id":2049,"date":"2016-06-21T07:00:46","date_gmt":"2016-06-21T07:00:46","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2049"},"modified":"2018-12-21T10:43:11","modified_gmt":"2018-12-21T15:43:11","slug":"how-to-write-a-social-media-friendly-news-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-a-social-media-friendly-news-release","title":{"rendered":"How to Write a Social Media Friendly News Release"},"content":{"rendered":"<p>One of the best ways to get real attention and activity from your news release is to share it on social media. However, the traditional new release format won\u2019t get you the results that you want. Sure, it\u2019s fine for distribution and for sending to hand-picked media representatives. However, if you want good results on social media, you\u2019ll have to write a social media friendly news release.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3>Download your FREE Guide: How to Send a Press Release via Email<\/h3>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Your Headline Matters<\/strong> \u2013 Sometimes a news release can get away with being a little bit boring. It still gets results because your news is important. However, on social media you have tons of competition. Your headline has to not only announce your news, but do so in an attention grabbing way.<\/li>\n<li><strong>Tag it<\/strong> \u2013 Social media releases are more readily found when you place keywords and hashtags in the content. These words and phrases help your audience search for and find your content on social media.<\/li>\n<li><strong>A Clear and Usable Logo<\/strong> \u2013 Social media friendly releases have images. On social channels, videos and visual content are shared and engaged with more often than any other type of content. Your visual content starts with your logo. It helps people recognize your brand, which strengthens awareness. It may also be used by the media when they cover your story. If your image is clear and readily resized for any type of medium, it will be shared and used.<\/li>\n<li><strong>Images<\/strong> \u2013 We just mentioned that social media content is more readily engaged with if it\u2019s visual. Add video to your news release. Add infographics to your news release. And add photos and other sharable images to your release. Make sure they\u2019re sharable. Someone reading your release should be able to share your infographic on social media. They may not share the entire release, but they will share the images. That also means including a link in your images so that people can continue engaging with your business after they\u2019ve viewed the image.<\/li>\n<li><strong>Links<\/strong> \u2013 Add links to your content. Some recommend adding links in every paragraph of your news release. This may not be necessary, but a number of relevant links will help readers take the next step with your business.<\/li>\n<li><strong>Social Sharing Functionality<\/strong> \u2013 Make it easy to share your news release on a variety of social channels. If you have an audience on Pinterest, for example, then make sure people can pin the images in your release.<\/li>\n<li><strong>Formatting<\/strong> \u2013 Finally, make sure your release is easy to read on social media. That means short paragraphs. Bold, underlined and bullet points also help organize the content. The easier your content is to read online, the more people will read and engage with it.<\/li>\n<\/ul>\n<p>To capitalize on social media in your news release marketing strategy, you want to take advantage of the tools available to you. That means leveraging social media friendly tips, tactics, and technologies to ensure you reach the most people possible.<\/p>\n<h3><span style=\"font-weight: bold;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>One of the best ways to get real attention and activity from your news release is to share it on &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[119,31,418],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-a-better-social-media-press-release","tag-effective-press-release","tag-effective-press-release-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Social Media Friendly News Release | Newswire<\/title>\n<meta name=\"description\" content=\"One of the best ways to get real attention and activity from your news release is to share it on social media. However, the traditional new release format\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-social-media-friendly-news-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Social Media Friendly News Release\" \/>\n<meta property=\"og:description\" content=\"One of the best ways to get real attention and activity from your news release is to share it on social media. 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