{"id":2047,"date":"2016-06-20T09:00:00","date_gmt":"2016-06-20T09:00:00","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2047"},"modified":"2019-01-15T16:54:28","modified_gmt":"2019-01-15T21:54:28","slug":"how-to-make-sure-your-news-release-reaches-your-audience","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-news-release-reaches-your-audience","title":{"rendered":"How to Make Sure Your News Release Reaches Your Audience"},"content":{"rendered":"<p>You\u2019ve written a press release, now what? How do you make sure that it\u2019s not only read but read by the right people? How do you get your hard work and breaking news into the right hands?<\/p>\n<p><strong>Know Who Your Audience Is<\/strong><\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\"><\/a><\/p>\n<p>The first step to making your news release gets into the right hands is to determine who those hands belong to. For example, if you want your customers to get your news release, that\u2019s much different audience than if you want industry publications to receive your news release. Once you know who your audience is, then you can determine the best way to reach them. If you want customers to get your release, then social media or email may be the best tactic. If you want the media to get your release, then a distribution service may be exactly what you\u2019re looking for.<\/p>\n<p><strong>Social Media<\/strong><\/p>\n<p>Many people don\u2019t realize that social media is an exceptional channel for getting your news release into the hands of potential prospects, customers, and the media. It has a large audience and can help you reach them. They key to making a press release actually get attention on social media is to leverage social media friendly features in your release. For example, add share buttons. Incorporate video and images that are often shared on social media, and leverage tools like hashtags and attention grabbing headlines.<\/p>\n<p><strong>Keywords and Hashtags<\/strong><\/p>\n<p>While press releases aren\u2019t indexed by the search engines, visual components of your press release can be indexed. Add keywords to the descriptions of your video and images. Incorporate hashtags when you share your release on social media.<\/p>\n<p><strong>Email<\/strong><\/p>\n<p>You will likely consider emailing your news release to media contacts. That\u2019s always a good idea, and part of a successful media relations strategy. However, you can also use email to send your news release to your subscriber list, customer list, and your rolodex of industry associates, contacts, and partners.<\/p>\n<p><strong>Publish On Your Website<\/strong><\/p>\n<p>It\u2019s always a good idea to archive your press releases on your website. Add them to your media page or your digital newsroom. This helps any media representative or curious prospect, learn more about you. It provides them with a simple way to see what your company has been up to. And it helps boost your brand.<\/p>\n<p><strong>Use a Distribution Service<\/strong><\/p>\n<p>Finally, be sure to leverage the power of a good distribution service. A good one reaches the news outlets that you want to reach. It provides analytics to help you see who is linking to your release, who is printing it, and where it\u2019s published. A solid distribution service may also offer social media news release tools and features to help you make the most of your news release and ensure that it reaches the audience you wish to target.<\/p>\n<h3><span style=\"font-weight: bold;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve written a press release, now what? How do you make sure that it\u2019s not only read but read by &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[693,476,659,660],"class_list":["post-2047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-connecting-with-media","tag-how-to-connect-with-media","tag-how-to-earn-media","tag-how-to-maximize-your-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Sure Your News Release Reaches Your Audience | Newswire<\/title>\n<meta name=\"description\" content=\"You\u2019ve written a press release, now what? 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