{"id":2032,"date":"2016-06-14T09:00:48","date_gmt":"2016-06-14T09:00:48","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2032"},"modified":"2018-12-21T10:43:11","modified_gmt":"2018-12-21T15:43:11","slug":"does-your-company-need-a-digital-newsroom","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/does-your-company-need-a-digital-newsroom","title":{"rendered":"Does Your Company Need a Digital Newsroom?"},"content":{"rendered":"<p>Before answering the question, \u201cDoes your company need a digital newsroom?\u201d consider this question \u2013 do you want media coverage? If the answer to that question is yes, you do want the media, bloggers, and journalists to cover your business and brand, then you have your answer. You do need a digital newsroom.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: How to Create the Ultimate Company Newsroom<\/h2>\n<ul>\n<li>Learn how to create a mobile friendly Company Newsroom to help share your story online. The guide will help you maximize your content marketing efforts in one place<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-create-a-newsroom \" target=\"_blank\" rel=\"noopener\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>What is a Digital Newsroom?<\/strong><\/p>\n<p>A digital newsroom is as simple or as elaborate as you want to make it. It has one fundamental job, and that is to provide a central location for information about your brand. The primary goal for a digital newsroom is to help the public and the media find information about you. Whether they\u2019re on your website and navigating it to learn more, or they\u2019re searching for your information, a digital newsroom helps you stand out.<\/p>\n<p><strong>What Goes into a Digital Newsroom?<\/strong><\/p>\n<p>There are actually many different components that you can include in your company\u2019s digital newsroom. Diversity is often the key to success. Think about the types of content that your audience would find valuable and useful. Also consider your company\u2019s goals. Ideally you probably want to build credibility, boost your authority, increase brand awareness and strengthen your image. Your digital newsroom can help you accomplish these goals if you plan your content well and provide a wide variety of information and resources.<\/p>\n<p><strong>Content to Keep in Mind<\/strong><\/p>\n<p>As you\u2019re building your digital newsroom there are some pieces of content that will be no-brainers to include. For example, press releases and company news should be published in your newsroom. Display them in chronological order, with most recent first. Also consider including case studies, white papers, infographics, company bios and even popular blog posts or articles published in industry outlets and publications.<\/p>\n<p>Be sure to include a variety of media, including photos, video and audio. Keep your newsroom up to date with the most recent data, statistics and contact information. It\u2019s important to keep it fresh by adding new content consistently and frequently, which brings us to the next point. You\u2019ll want to create systems that support you to not only create content, but also to add content to your digital newsroom.<\/p>\n<p><strong>Taking Action<\/strong><\/p>\n<p>Take a look at your content plan for the upcoming quarter. What content is relevant and appropriate for your digital newsroom? What content do you need to create for your newsroom and who is going to create it? Design your newsroom content plan and integrate it with your overall marketing strategy. A digital newsroom isn\u2019t a stand-alone section of your website. It needs to be promoted along with your other pages, products, and offerings. Once you have a content plan and a newsroom up and running, start promoting the information. Let people know who you are and what you have to share.<\/p>\n<h3><span style=\"font-weight: bold;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Before answering the question, \u201cDoes your company need a digital newsroom?\u201d consider this question \u2013 do you want media coverage? &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1118],"tags":[826,191,81],"class_list":["post-2032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","tag-company-brand-newsroom","tag-creating-an-online-newsroom","tag-online-newsroom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Your Company Need a Digital Newsroom? | Newswire<\/title>\n<meta name=\"description\" content=\"Before answering the question, \u201cDoes your company need a digital newsroom?\u201d consider this question \u2013 do you want media coverage? 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