{"id":2029,"date":"2016-06-13T14:03:02","date_gmt":"2016-06-13T14:03:02","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=2029"},"modified":"2018-12-21T10:43:11","modified_gmt":"2018-12-21T15:43:11","slug":"3-common-social-media-release-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/3-common-social-media-release-mistakes-to-avoid","title":{"rendered":"3 Common Social Media Release Mistakes to Avoid"},"content":{"rendered":"

In the world of press releases and public relations, social media is a channel to leverage. The media is present on social media. Your audience is on social media, and it\u2019s one of the best ways to reach the masses. One way to capitalize on the power of social media is to make sure that your press releases are social media press releases.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

<\/center>What\u2019s a Social Media Press Release?<\/strong><\/p>\n

Just in case you\u2019re not familiar with the concept of a social media press release, let\u2019s define it so we\u2019re all on the same page. A social media press release is a press release that incorporates social media friendly features. For example, video is often shared on social media. In fact, it\u2019s one of the most common types of content that is shared and viewed.<\/p>\n

A social media press release might contain a short video that can be both viewed and shared via social media. That also means that a social media press release has social media buttons that enable readers to share, tweet, like, and comment on the content via social media.<\/p>\n

While the idea of a social media release is fairly straightforward, and leveraging social media is something that most business marketing teams are familiar with, there are some common social media press release mistakes that are made again and again.<\/p>\n

    \n
  1. Boring headline<\/strong>. Any traditional press release needs an attention-grabbing headline. Without it, it\u2019s difficult to grab the attention of the media. Still, a lousy headline with good keywords can still gain some traction via traditional distribution methods. However, on social media you\u2019re not just competing with other press releases, you\u2019re competing with all of the other relevant content. Your headline has to grab the attention of your intended audience.<\/li>\n
  2. Not monitoring the results.<\/strong> Okay, so you\u2019ve distributed your press release on social media. Now what? Hopefully, you\u2019re also tracking the results. Make sure that you implement and follow through on steps to measure and track clicks, likes, comments, shares, tweets and so on. If the goal of your release is to make sales, then make sure you know just how many of those sales originated from your social media release.<\/li>\n
  3. Ignoring a call to action.<\/strong> What\u2019s the goal for your press release? Ideally, you\u2019ve identified a primary goal for your release. Make sure that you also include a call to action that supports your goal. (and a relevant and working link for readers to click on)<\/li>\n<\/ol>\n

    If you\u2019re not getting the traction you thought you\u2019d get from social media press releases, or you\u2019re not using them, then it\u2019s time to make a shift. Social media is a powerful tool to build your audience and grow your business. Make sure your press release strategy includes this channel.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

    In the world of press releases and public relations, social media is a channel to leverage. The media is present …<\/p>\n","protected":false},"author":3,"featured_media":970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[119,330,508],"class_list":["post-2029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-a-better-social-media-press-release","tag-effective-social-media-release","tag-get-your-news-shared-on-social-media"],"acf":[],"yoast_head":"\n3 Common Social Media Release Mistakes to Avoid | Newswire<\/title>\n<meta name=\"description\" content=\"In the world of press releases and public relations, social media is a channel to leverage. The media is present on social media. 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