{"id":1998,"date":"2016-06-02T09:00:55","date_gmt":"2016-06-02T09:00:55","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=1998"},"modified":"2018-12-21T10:43:11","modified_gmt":"2018-12-21T15:43:11","slug":"smart-tips-to-stay-in-touch-with-your-media-contacts","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/smart-tips-to-stay-in-touch-with-your-media-contacts","title":{"rendered":"Smart Tips To Stay In Touch With Your Media Contacts"},"content":{"rendered":"<p>Most media relations strategies focus on identifying media contacts and initiating the relationship. Because it can be a process that requires both time and patience, it often gets the most focus. But what do you do once you have that initial contact with a desirable media representative? How do you stay in touch with them, build on the relationship and leverage it so that you can take it to the next level?<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3>Download your FREE Guide: Ultimate Guide on How to Write a Killer Press Release<\/h3>\n<ul>\n<li>Learn how to create a compelling press release for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up and readership.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release \" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Stay Connected<\/strong><\/p>\n<p>Once you\u2019ve pitched to a media representative, it\u2019s important to follow up. However, follow-ups don\u2019t necessarily lead to stories and media coverage. Even if you don\u2019t get the coverage that you wanted, stay in touch with the media representative. Share relevant news and information. Send them FYI tidbits of news and information that are important to their readers. The news doesn\u2019t have to be about you. Strive to create a reputation for being a valuable source of information. Follow them on social media and engage with them on their blog and media outlet.<\/p>\n<p><strong>Source Them in Your Own Content \u2013 Turn the Tables<\/strong><\/p>\n<p>You write articles, blog posts, reports, and social media content, right? Why not use your media contact as a source for your content? Interview them. They are able to bring fresh insight and information to your content. You might even invite them to speak at a webinar or to create an interview post with you. There are many ways to strengthen your relationship with media representatives; why not get creative and leverage their knowledge for your benefit?<\/p>\n<p><strong>Engage<\/strong><\/p>\n<p>Participate in online conversations and news information that\u2019s not about you or your company. Become a source of credibility and authority in your industry. Comment on articles that your media representatives and contacts publish. You may be quoted as a source and you may also help drive traffic and business to your website.<\/p>\n<p><strong>Offer Exclusives<\/strong><\/p>\n<p>While you may not always want to take this approach, sometimes it can make good sense to offer a media contact an exclusive. Pay attention to their schedule, what they write about, and when they write it. If you can time your exclusive correctly, they may be eager to write about your news. Make sure to honor your exclusive.<\/p>\n<p>Finally, take the time to be prepared and ready for any potential media requests. Do the work in advance. Anticipate supplemental materials and have them prepared. For example, you might make sure that you have photos and bios for all of the relevant staff on your team. A media contact may want this information if they\u2019re going to run a story about your company. If they have to wait for the information, they may move onto another story. Be prepared.<\/p>\n<h3><span style=\"font-weight: bold;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:[null,0],&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Most media relations strategies focus on identifying media contacts and initiating the relationship. Because it can be a process that &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[31,476,659],"class_list":["post-1998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-effective-press-release","tag-how-to-connect-with-media","tag-how-to-earn-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Tips To Stay In Touch With Your Media Contacts | Newswire<\/title>\n<meta name=\"description\" content=\"Most media relations strategies focus on identifying media contacts and initiating the relationship. 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