{"id":1989,"date":"2016-05-31T09:00:06","date_gmt":"2016-05-31T09:00:06","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=1989"},"modified":"2018-12-21T10:43:11","modified_gmt":"2018-12-21T15:43:11","slug":"3-reasons-to-use-an-editorial-calendar","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/3-reasons-to-use-an-editorial-calendar","title":{"rendered":"3 Reasons to Use an Editorial Calendar"},"content":{"rendered":"<p>When you start to publish more than one blog post a week, it can quickly become overwhelming. Add to that, email messages, social media posts, press releases, articles, and other types of content and suddenly you have chaos. Even if you\u2019re able to keep all of that organized, important content tactics can slip through the gaps. An editorial calendar is the solution.<\/p>\n<p><center><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3>Download your FREE Guide: Ultimate Guide on How to Write a Killer Press Release<\/h3>\n<ul>\n<li>Learn how to create a compelling press release for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up and readership.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release \" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p><\/center><strong>What Is an Editorial Calendar?<\/strong><\/p>\n<p>An editorial calendar is an organizational tool. It helps keep all those involved in the sales, marketing, public relations departments on the same page. But it\u2019s not just for large companies. Even businesses run by a single person can reap tremendous benefits from using an editorial calendar.<\/p>\n<p>At its simplest, an editorial calendar is a list of the days that you\u2019re going to publish something, what you\u2019re publishing, and where you\u2019re publishing it. For example, every Wednesday in February you might publish a blog post on maintaining New Year\u2019s Resolutions. This way you know in advance what you\u2019re publishing. It helps you make sure that you\u2019re prepared to follow through on your content marketing plan.<\/p>\n<p>However, editorial calendars can be much more in depth. In addition to the where, when, and what, they can also tell you the who, why, and how. For example, who is creating the content, why it is being created (what\u2019s the goal) and how is the content being utilized?<\/p>\n<p>There are editorial calendar software and templates available to purchase and download. However, one of the simplest and most effective ways to create a calendar is with a spreadsheet. Each column defines your category and you fill in the blanks.<\/p>\n<p><strong>What Does This Extra Step Earn You?<\/strong><\/p>\n<p>So creating a spreadsheet, even a simple one, takes time, thought, and energy right? It\u2019s one more thing to add to your list. So why do it? What\u2019s the benefit?<\/p>\n<p><strong>1. Consistency<\/strong><\/p>\n<p>An editorial calendar helps you create a consistent message not only externally to your audience, but also internally, with your team. Everyone is on the same page and communicating effectively.<\/p>\n<p><strong>2. Leverage<\/strong><\/p>\n<p>An editorial calendar is knowledge, and knowledge is power, right? You\u2019re able to look ahead at July, for example, and strategically position content for the launch of your August promotion. You\u2019re able to integrate links and calls to action and create content that fits your goals. And if you include tracking information in your calendar, you can go back to past months and evaluate how different pieces of content performed.<\/p>\n<p><strong>3. Productivity.<\/strong><\/p>\n<p>Let\u2019s face it, it\u2019s much easier to get content created and ready to go when you\u2019re able to look to the future and see what\u2019s required. You can hire a ghostwriter to write content that you\u2019re not going to publish for three months. You can upload content, distribute press releases and plan future marketing campaigns with the use of an editorial calendar.<\/p>\n<p>Sometimes the simplest tools are the most effective. That\u2019s certainly the case for the editorial calendar. If you\u2019re not using one with your company now, then it\u2019s time to add it to your processes.<\/p>\n<h3><span style=\"font-weight: bold;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Call us today to speak to one of our PR specialists: 1-800-713-7278&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:16897,&quot;3&quot;:[null,0],&quot;12&quot;:0,&quot;17&quot;:1}\">Call us today to speak to one of our PR specialists: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>When you start to publish more than one blog post a week, it can quickly become overwhelming. Add to that, &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[418,439,217],"class_list":["post-1989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-effective-press-release-strategies","tag-how-to-write-a-compelling-press-release","tag-how-to-write-a-good-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Reasons to Use an Editorial Calendar | Newswire<\/title>\n<meta name=\"description\" content=\"When you start to publish more than one blog post a week, it can quickly become overwhelming. 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