{"id":1947,"date":"2016-05-18T14:52:34","date_gmt":"2016-05-18T14:52:34","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=1947"},"modified":"2018-12-21T10:43:11","modified_gmt":"2018-12-21T15:43:11","slug":"understanding-the-three-ps-press-publicity-and-public-relations","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/understanding-the-three-ps-press-publicity-and-public-relations","title":{"rendered":"Understanding the Three Ps: Press, Publicity, and Public Relations"},"content":{"rendered":"<p>It\u2019s fair to say that marketing can be both confusing and overwhelming. It doesn\u2019t help that there are acronyms and sayings for many aspects of marketing. For example, you\u2019ve probably heard of the 5 P\u2019s, price, placement, and promotion, and so on. One of the areas that tend to stump is the concept of press, publicity, and public relations. So let\u2019s define what they are and the role they play in your business.<\/p>\n<p><strong>Press and Press Releases<\/strong><\/p>\n<p>Press is media coverage. When a news channel, media outlet, or journalist covers your company \u2013 that\u2019s press. A press release is also considered press. Press is the result of your public relations and publicity efforts. It\u2019s also a tool that you can use to grow your business. Press releases are a wonderful way to gain media attention for your business, which in turn can increase awareness, strengthen your brand, drive traffic and increase conversions and sales. Take a look at your current sales and marketing strategy, and explore opportunities for press releases.<\/p>\n<p><strong>Publicity \u2013 It\u2019s All Connected<\/strong><\/p>\n<p>You may have heard the saying, \u201cThere\u2019s no such thing as bad publicity.\u201d Well that may or may not be true. However, publicity is what public relations creates. It\u2019s defined as \u201cthe technique or process of attracting public attention to people, products, etc., as by the use of the mass media.\u201d So the attention that your company gets from a press release or a media relations campaign can create publicity. That means if your company gets in the media for bad reasons, then you have publicity, just as if your company news is covered by the media in a positive way. Either way, you\u2019re getting media attention.<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3>Download your FREE Guide: How to Send a Press Release via Email<\/h3>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p><strong>Public Relations \u2013 It\u2019s More Than Your Brand<\/strong><\/p>\n<p>Public relations is how the public thinks of your company. It is both the relationship between the public and your company, as well as the act of creating a relationship between the public and your company. So you might have both a public relations strategy as well as \u201cgood public relations.\u201d<\/p>\n<p><strong>Pulling It All Together Into One Powerful Strategy<\/strong><\/p>\n<p>As you can see, these three concepts all support one another. Press releases are part of your public relations and publicity efforts. And your publicity and public relations teams and initiatives can be part of the press release efforts. All three help you create a connection with your audience, your community, your investors, the media and more.<\/p>\n<p>Having a solid press and PR plan strengthens your business. It helps you strengthen your brand, increase awareness, drive traffic and much more. Understanding the three p\u2019s helps you and your organization plan for the future.<\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/b><\/span><\/h3>\n<h3 class=\"p2\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s fair to say that marketing can be both confusing and overwhelming. It doesn\u2019t help that there are acronyms and &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[476,660,280,288,439,474],"class_list":["post-1947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-how-to-connect-with-media","tag-how-to-maximize-your-press-release","tag-how-to-pitch-your-story","tag-how-to-use-press-releases","tag-how-to-write-a-compelling-press-release","tag-what-makes-a-good-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding the Three Ps: Press, Publicity, and Public Relations | Newswire<\/title>\n<meta name=\"description\" content=\"It\u2019s fair to say that marketing can be both confusing and overwhelming. It doesn\u2019t help that there are acronyms and sayings for many aspects of marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/understanding-the-three-ps-press-publicity-and-public-relations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the Three Ps: Press, Publicity, and Public Relations\" \/>\n<meta property=\"og:description\" content=\"It\u2019s fair to say that marketing can be both confusing and overwhelming. It doesn\u2019t help that there are acronyms and sayings for many aspects of marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/understanding-the-three-ps-press-publicity-and-public-relations\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-18T14:52:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/06\/718_4395293.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-the-three-ps-press-publicity-and-public-relations\",\"url\":\"https:\/\/www.newswire.com\/blog\/understanding-the-three-ps-press-publicity-and-public-relations\",\"name\":\"Understanding the Three Ps: Press, Publicity, and Public Relations | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-the-three-ps-press-publicity-and-public-relations#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/understanding-the-three-ps-press-publicity-and-public-relations#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/06\/718_4395293.jpg\",\"datePublished\":\"2016-05-18T14:52:34+00:00\",\"dateModified\":\"2018-12-21T15:43:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"It\u2019s fair to say that marketing can be both confusing and overwhelming. 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