{"id":1939,"date":"2016-05-05T07:12:33","date_gmt":"2016-05-05T07:12:33","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=1939"},"modified":"2018-12-21T10:43:12","modified_gmt":"2018-12-21T15:43:12","slug":"keys-to-powerful-pr-storytelling","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling","title":{"rendered":"Keys to Powerful PR Storytelling"},"content":{"rendered":"<p>What is storytelling? It\u2019s the act of sharing information in an informative and often entertaining way. Storytelling usually embraces the senses and the emotions, and it connects readers and sometimes listeners to the message. Think about Aesop\u2019s fables. Each fable had an important message, a simple message, which was more readily communicated by sharing a story than by simply saying, \u201cGreed is wrong\u201d or \u201cslow and steady wins the race.\u201d While you may not be teaching morals to your audience, you can increase engagement and enhance public relations with storytelling.<\/p>\n<p><strong>There\u2019s Power in The Truth<\/strong><\/p>\n<p>Whether you\u2019re writing a press release or engaging on social media, storytelling is much more powerful when it\u2019s true. People all around your organization are doing amazing things. They\u2019re also making mistakes. Share the stories of your customers, your employees, and the people that you know. Use their stories to illustrate a point that you\u2019re trying to make. For example, if you\u2019re talking about how to manage the high cost of starting a business then you might give an example of someone that made mistakes and failed, as well as an example of someone who took the right steps and succeeded. It helps illustrate the point you\u2019re trying to make and connects readers to your material.<\/p>\n<p><center><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3>Download your FREE Guide: Ultimate Guide on How to Write a Killer Press Release<\/h3>\n<ul>\n<li>Learn how to create a compelling press release for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up and readership.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release \" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p><\/center><br \/>\n<strong>It Can Be Brief<\/strong><\/p>\n<p>Storytelling doesn\u2019t have to be long-winded or elaborate. You can tell a story in just a few short words. Within the body of a press release you simply don\u2019t have endless word count to play with. You have to keep your story to a paragraph or less. Work on brevity. Quotes are an exceptional way to tell a story in the person\u2019s own words. They also add interest and emphasis to a press release.<\/p>\n<p><strong>A Picture is Worth a Thousand Words<\/strong><\/p>\n<p>You already know this. You know that pictures tell stories. What you may not know is that you can and should leverage images in your press releases and other public relations and marketing content. Journalists and media representatives prefer releases that have videos and images. And content is certainly shared more often online and on social media when it has images in it. Remember that while a picture of your product is great, a picture of a customer using your product is even better, and a demonstration of a customer using your product takes your material to the next level.<\/p>\n<p><strong>Know Your Audience<\/strong><\/p>\n<p>It\u2019s all fine and good to start telling stories in your content, including your press releases. However, if those stories don\u2019t connect with your readers then they\u2019ll be ineffective and a waste of your time and theirs. That\u2019s not a good outcome! Make sure that you have a clear understanding of the goals of your content, as well as the intended audience. Align your content with your goals and make sure your material is relevant to your audience. They\u2019ll connect in a more meaningful, and ultimately a more profitable, way.<\/p>\n<p>Storytelling isn\u2019t just for the fiction aisle at the bookstore. It\u2019s a powerful and effective marketing tool. Use it in your content, your sales copy, and in your press releases and public relations messages.<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is storytelling? It\u2019s the act of sharing information in an informative and often entertaining way. Storytelling usually embraces the &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[31,288,439,217,138],"class_list":["post-1939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-effective-press-release","tag-how-to-use-press-releases","tag-how-to-write-a-compelling-press-release","tag-how-to-write-a-good-press-release","tag-how-to-write-a-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keys to Powerful PR Storytelling | Newswire<\/title>\n<meta name=\"description\" content=\"What is storytelling? It\u2019s the act of sharing information in an informative and often entertaining way. Storytelling usually embraces the senses and the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keys to Powerful PR Storytelling\" \/>\n<meta property=\"og:description\" content=\"What is storytelling? It\u2019s the act of sharing information in an informative and often entertaining way. Storytelling usually embraces the senses and the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-05T07:12:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/04\/1045_4793299.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling\",\"url\":\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling\",\"name\":\"Keys to Powerful PR Storytelling | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/04\/1045_4793299.jpg\",\"datePublished\":\"2016-05-05T07:12:33+00:00\",\"dateModified\":\"2018-12-21T15:43:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"What is storytelling? It\u2019s the act of sharing information in an informative and often entertaining way. Storytelling usually embraces the senses and the\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/04\/1045_4793299.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/04\/1045_4793299.jpg\",\"width\":1800,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keys to Powerful PR Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Keys to Powerful PR Storytelling | Newswire","description":"What is storytelling? It\u2019s the act of sharing information in an informative and often entertaining way. Storytelling usually embraces the senses and the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling","og_locale":"en_US","og_type":"article","og_title":"Keys to Powerful PR Storytelling","og_description":"What is storytelling? It\u2019s the act of sharing information in an informative and often entertaining way. Storytelling usually embraces the senses and the","og_url":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2016-05-05T07:12:33+00:00","article_modified_time":"2018-12-21T15:43:12+00:00","og_image":[{"width":1800,"height":1800,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/04\/1045_4793299.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling","url":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling","name":"Keys to Powerful PR Storytelling | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/04\/1045_4793299.jpg","datePublished":"2016-05-05T07:12:33+00:00","dateModified":"2018-12-21T15:43:12+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"What is storytelling? It\u2019s the act of sharing information in an informative and often entertaining way. Storytelling usually embraces the senses and the","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/04\/1045_4793299.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/04\/1045_4793299.jpg","width":1800,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/keys-to-powerful-pr-storytelling#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Keys to Powerful PR Storytelling"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=1939"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/1539"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=1939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=1939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=1939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}