{"id":1936,"date":"2016-05-04T11:04:54","date_gmt":"2016-05-04T11:04:54","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=1936"},"modified":"2018-12-21T10:43:12","modified_gmt":"2018-12-21T15:43:12","slug":"tips-to-boost-media-outreach-and-pr","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/tips-to-boost-media-outreach-and-pr","title":{"rendered":"Tips to Boost Media Outreach and PR"},"content":{"rendered":"<p>Want to connect with more media representatives while increasing your reputation online and boosting awareness? Then it\u2019s time to start creating a targeted strategy to do just that. Let\u2019s take a look at tips to boost your media outreach and public relations.<\/p>\n<p><strong>Genuinely Newsworthy Content<\/strong><\/p>\n<p>It may sound like an obvious statement, but it\u2019s vitally important that your press releases are actually newsworthy. What does that mean? It means that whether you\u2019re announcing a company merger or a sale, the audience has to care about the information. If you\u2019re targeting key media representatives then your news must be relevant to their audience.<\/p>\n<p><center><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3>Download your FREE Guide: Ultimate Guide on How to Write a Killer Press Release<\/h3>\n<ul>\n<li>Learn how to create a compelling press release for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up and readership.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release \" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p><\/center><strong>Think Outside the Box<\/strong><\/p>\n<p>Move away from the traditional press release. Today there is so much more that\u2019s available to you. In addition to a great social media press release, use videos and blog posts to get your message and your brand out there to your audience.<\/p>\n<p><strong>Become a Source<\/strong><\/p>\n<p>The Internet has opened up a world of information to the media. That\u2019s now where they get their story ideas, research their stories, and publish their information. This provides you with a key opportunity to become a media source and to see your name in quotes in major news pieces. This boosts your credibility. It also helps you build relationships with media representatives. So where do they hang out? Where do they research their stories? Check out HARO and SourceBottle.<\/p>\n<p><strong>Connect on Twitter<\/strong><\/p>\n<p>Twitter is a social media site that is heavily used by the media. They use it to drive traffic to their stories. They also leverage it to learn more about their audience, gather information, and get inspiration. Identify your key media representatives on Twitter and follow them. Retweet, send direct messages when relevant and appropriate, and engage.<\/p>\n<p><strong>LinkedIn<\/strong><\/p>\n<p>LinkedIn is a social media site where professionals connect with one another. Through the use of Groups and the ability to publish posts, you can leverage this channel to boost your own credibility while you\u2019re strengthening relationships with media representatives. Be sure of your ability to commit if you create an industry group. They do require consistent attention. If you do choose to create a group on LinkedIn, invite your targeted media representatives to join. They may gain benefit from being in the group and you\u2019ll be able to strengthen your relationship while you provide valuable content to your industry.<\/p>\n<p><strong>Hire a Pro<\/strong><\/p>\n<p>Finally, if all of this media outreach, press, publicity, and public relations strategy has you feeling overwhelmed, consider hiring a professional public relations team or consultant to guide you. They can help you create a strategy, connect with media representatives, and some providers will go so far as to write your press releases and campaign messages. All you may have to do is choose the distributor and hit \u201csend.\u201d<\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/b><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Want to connect with more media representatives while increasing your reputation online and boosting awareness? Then it\u2019s time to start &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[476,280,97,161,320],"class_list":["post-1936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-how-to-connect-with-media","tag-how-to-pitch-your-story","tag-press-release-tips-2","tag-public-relations","tag-what-journalists-want"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips to Boost Media Outreach and PR | Newswire<\/title>\n<meta name=\"description\" content=\"Want to connect with more media representatives while increasing your reputation online and boosting awareness? Then it\u2019s time to start creating a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/tips-to-boost-media-outreach-and-pr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Boost Media Outreach and PR\" \/>\n<meta property=\"og:description\" content=\"Want to connect with more media representatives while increasing your reputation online and boosting awareness? Then it\u2019s time to start creating a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/tips-to-boost-media-outreach-and-pr\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-04T11:04:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/05\/320_4971612.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1710\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/tips-to-boost-media-outreach-and-pr\",\"url\":\"https:\/\/www.newswire.com\/blog\/tips-to-boost-media-outreach-and-pr\",\"name\":\"Tips to Boost Media Outreach and PR | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/tips-to-boost-media-outreach-and-pr#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/tips-to-boost-media-outreach-and-pr#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/05\/320_4971612.jpg\",\"datePublished\":\"2016-05-04T11:04:54+00:00\",\"dateModified\":\"2018-12-21T15:43:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Want to connect with more media representatives while increasing your reputation online and boosting awareness? 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