{"id":1928,"date":"2016-04-27T19:04:33","date_gmt":"2016-04-27T19:04:33","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=1928"},"modified":"2018-12-21T10:43:12","modified_gmt":"2018-12-21T15:43:12","slug":"tips-to-expand-your-media-relations-skills","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/tips-to-expand-your-media-relations-skills","title":{"rendered":"Tips To Expand Your Media Relations Skills"},"content":{"rendered":"<p>Media relations can play a significant role in the success of your press and publicity efforts. When you have good relationships with media representatives that matter to your industry and your audience, you can reach significant business goals. Yet media relations isn\u2019t as easy as introducing yourself and becoming associates. It can take some savvy interpersonal skills, business skills, and communications skills as well. If you want to improve and expand your media relations, the following skills can help you move forward.<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: How to Send a Press Release via Email<\/h2>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p><strong>1. Research<\/strong><\/p>\n<p>You know your skills need improving when you pick up the phone or send an email and realize that you don\u2019t have enough, or worse incorrect, information about your chosen media representative. Before you pitch, contact, or offer support information to a journalist or media representative, it\u2019s imperative that you know how to research the individual and the publication or media outlet that they represent. You want not only make sure that they\u2019re the right resource or connection for your company, but also that you know enough about them that you can provide them with relevant, useful, and interesting information. Your research skills can mean the difference between a strong media relationship and coverage for your news and company, and no relationship at all.<\/p>\n<p><strong>2. Your Message<\/strong><\/p>\n<p>Have a solid understanding of the message that you want to communicate and how to explain it to the media. This means increasing your skills of clarification. You may need to clarify the message with other company employees and managers before approaching the media. You may want to make sure your message is aligned with marketing and sales. Not having clarity of your message can result in miscommunication, which can ultimately cost your company some press and PR, and it can negatively impact your relationship with the media.<\/p>\n<p><strong>3. Follow-Up<\/strong><\/p>\n<p>Strengthen your organization and follow-up skills. There\u2019s nothing that will crush a professional relationship more quickly than not following through on what you say you\u2019re going to do. If, in your pitch email, you say that you\u2019ll follow up by phone in two days, then follow up by phone in two days. Create systems to remind yourself of your obligations. If a reporter contacts you and asks for supporting materials, follow-up and send those materials. It may sound like an obvious step, yet many people get busy and forget. This can harm your relationships with the media.<\/p>\n<p>The world is a much more connected place and media representatives talk. Taking care of your media relationships impacts your press and publicity in an important way. Take care to get organized, clarify your message and thoroughly research your contacts before you reach out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media relations can play a significant role in the success of your press and publicity efforts. When you have good &#8230;<\/p>\n","protected":false},"author":3,"featured_media":834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[476,898,897,783,899],"class_list":["post-1928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-how-to-connect-with-media","tag-how-to-get-media-interested-in-your-story","tag-how-to-reach-out-to-a-reporter","tag-how-to-share-your-story","tag-things-that-media-are-looking-for"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips To Expand Your Media Relations Skills | Newswire<\/title>\n<meta name=\"description\" content=\"Media relations can play a significant role in the success of your press and publicity efforts. When you have good relationships with media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/tips-to-expand-your-media-relations-skills\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips To Expand Your Media Relations Skills\" \/>\n<meta property=\"og:description\" content=\"Media relations can play a significant role in the success of your press and publicity efforts. When you have good relationships with media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/tips-to-expand-your-media-relations-skills\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-27T19:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:43:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/06\/How-to-Add-Relevant-Quotes-to-Your-Press-Release.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/tips-to-expand-your-media-relations-skills\",\"url\":\"https:\/\/www.newswire.com\/blog\/tips-to-expand-your-media-relations-skills\",\"name\":\"Tips To Expand Your Media Relations Skills | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/tips-to-expand-your-media-relations-skills#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/tips-to-expand-your-media-relations-skills#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/06\/How-to-Add-Relevant-Quotes-to-Your-Press-Release.jpg\",\"datePublished\":\"2016-04-27T19:04:33+00:00\",\"dateModified\":\"2018-12-21T15:43:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Media relations can play a significant role in the success of your press and publicity efforts. 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